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~isPartOf:"International journal of hospitality management"
~isPartOf:"SpringerLink / Bücher"
~subject:"Electronic Commerce"
~subject:"Markenführung"
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Electronic Commerce
Markenführung
Beziehungsmarketing
539
Relationship marketing
536
Consumer behaviour
202
Konsumentenverhalten
202
Kundenzufriedenheit
153
Customer satisfaction
152
Dienstleistungsqualität
125
Service quality
125
Deutschland
95
Germany
95
Hotel industry
85
Hotellerie
85
Kundenmanagement
85
Brand management
68
Gastronomie
65
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Theorie
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Theory
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Brand image
45
Markenimage
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Emotion
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Kundenintegration
38
Customer integration
37
Kundenorientierung
37
Kundenwert
37
Beschwerdemanagement
32
Customer value
32
Complaint management
31
Beziehungsmanagement
29
Marketingmanagement
29
Marketing management
28
Confidence
26
Vertrauen
26
Lieferantenmanagement
25
Supplier relationship management
25
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24
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Ahn, Jiseon
4
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3
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2
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2
Khan, Imran
2
Kim, Jinkyung Jenny
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Lee, Choong-Ki
2
Lu, Lu
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2
Song, Hak-jun
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2
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2
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2
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1
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1
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1
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1
Baloglu, Seyhmus
1
Barrio-García, Salvador del
1
Bianchi, Constanza
1
Binder, Jochen
1
Breusch, Alexander
1
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1
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1
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1
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1
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1
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1
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1
Elias, Carola Anna
1
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1
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International journal of hospitality management
SpringerLink / Bücher
Journal of business research : JBR
156
Journal of retailing and consumer services
145
The journal of product & brand management
99
The journal of brand management : an international journal
83
Industrial marketing management : the international journal for industrial and high-tech firms
48
International journal of internet marketing and advertising : IJIMA
41
International journal of electronic customer relationship management : IJECRM
38
Asia Pacific journal of marketing and logistics
37
Cogent business & management
32
Marketing intelligence & planning
31
Psychology & marketing
31
Journal of strategic marketing
28
Journal of promotion management : innovations in planning and applied research
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of business & industrial marketing
25
European journal of marketing : EJM
23
International journal of electronic marketing and retailing : IJEMR
23
Journal of internet commerce
23
International journal of contemporary hospitality management
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of business information systems : IJBIS
21
International journal of e-business research : an official publication of the Information Resources Management Association
21
The service industries journal
21
Journal of hospitality marketing & management
20
Journal of retailing
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of electronic commerce research : JECR
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of travel and tourism marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
18
Journal of the Academy of Marketing Science
18
The journal of services marketing
17
Electronic commerce research
16
Business horizons
15
Journal of fashion marketing and management
15
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ECONIS (ZBW)
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1
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
4
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
5
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
6
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
7
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
8
Customer value cocreation behaviors in hospitality : antecedents and mediators
Yen, Chang-Hua
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014310682
Saved in:
9
Customer engagement and hotel booking intention : the mediating and moderating roles of customer-perceived value and brand reputation
Touni, Reham
;
Kim, Woo Gon
;
Kavitha Haldorai
;
Rady, Ahmed
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013255940
Saved in:
10
Journey to a fond memory : how memorability mediates a dynamic customer experience and its consequent outcomes
Li, Jing
;
Ma, Forest
;
DiPietro, Robin B.
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209276
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