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~isPartOf:"International journal of hospitality management"
~subject:"Beziehungsmarketing"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand equity"
~subject:"brand loyalty"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Firm performance
Firmenimage
brand equity
brand loyalty
Brand equity
13
Brand image
13
Markenimage
13
Brand management
12
Markenführung
12
Consumer behaviour
10
Konsumentenverhalten
10
Brand
5
Gastronomie
5
Markenartikel
5
Relationship marketing
5
Restaurant industry
5
Customer satisfaction
3
Dienstleistungsqualität
3
Kundenzufriedenheit
3
Service quality
3
Brand loyalty
2
Brand reputation
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Hotel industry
2
Hotellerie
2
Perceived quality
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Advanced technology
1
Association strength
1
Authenticity
1
Beschwerdemanagement
1
Brand association
1
Brand attachment
1
Brand awareness
1
Brand choice
1
Brand credibility
1
Brand personality
1
Brand trust
1
CSR messages on SNS
1
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Aufsatz in Zeitschrift
Reprint
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English
6
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Bang, Nguyen
1
Choe, Yunseon
1
Gil Saura, Irene
1
Han, Sung Ho
1
Kim, Jaewook
1
Kim, Jewoo
1
Lee, Timothy J.
1
Manu C
1
Paul, Justin
1
Prentice, Catherine
1
Ren, YuXuan
1
Ruiz-Molina, María Eugenia
1
Song, Hak-jun
1
Sreejesh, S.
1
Wang, Yiqi
1
Wong, IpKin Anthony
1
Šerić, Maja
1
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International journal of hospitality management
Journal of business research : JBR
17
The journal of brand management : an international journal
13
Cogent business & management
12
Journal of marketing
10
Journal of retailing and consumer services
9
Journal of marketing communications
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
The journal of product & brand management
6
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
Journal of promotion management : innovations in planning and applied research
5
Journal of strategic marketing
5
Administrative Sciences : open access journal
4
European research studies
4
International journal of consumer studies
4
International journal of sport management and marketing : IJSMM
4
Journal of marketing for higher education
4
Journal of marketing research : JMR
4
Marketing i menedžment innovacij : m&mi
4
The international review of retail, distribution and consumer research
4
Asian Academy of Management journal : AAMJ
3
Global business review
3
Human resource management
3
IIMB management review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of business innovation and research
3
International journal of business innovation and research : IJBIR
3
International journal of electronic marketing and retailing : IJEMR
3
Journal for global business advancement : JGBA
3
Journal of business ethics : JOBE
3
Journal of hospitality marketing & management
3
Journal of promotion management : JPM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Review of marketing science
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ECONIS (ZBW)
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1
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
2
The financial impact of online customer reviews in the restaurant industry : a moderating effect of brand equity
Wang, Yiqi
;
Kim, Jewoo
;
Kim, Jaewook
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547715
Saved in:
3
Tell us your concern, and we shall together address! : role of service booking channels and brand equity on post-failure outcomes
Manu C
;
Sreejesh, S.
;
Paul, Justin
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012585701
Saved in:
4
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
5
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
6
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
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