//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Markenartikel
Markenimage
Brand management
103
Markenführung
103
Consumer behaviour
92
Konsumentenverhalten
92
Brand image
79
Beziehungsmarketing
53
Relationship marketing
53
Hotel industry
49
Hotellerie
49
Brand
33
Gastronomie
32
Restaurant industry
32
Customer satisfaction
29
Kundenzufriedenheit
29
Dienstleistungsqualität
20
Service quality
20
Brand loyalty
17
Emotion
14
Brand equity
13
Confidence
13
Markentreue
13
Vertrauen
13
USA
11
United States
11
Advertising effects
10
Brand trust
10
Internet marketing
10
Luxury goods
10
Luxusgüter
10
Online-Marketing
10
Werbewirkung
10
Viral marketing
9
Virales Marketing
9
Social Web
8
Social web
8
Arbeitsverhalten
7
Hospital
7
Krankenhaus
7
more ...
less ...
Online availability
All
Undetermined
64
Type of publication
All
Article
88
Type of publication (narrower categories)
All
Article in journal
Conference paper
Aufsatz in Zeitschrift
88
Language
All
English
88
Author
All
Jang, Soocheong
7
Han, Heesup
5
King, Ceridwyn
5
Hyun, Sunghyup Sean
4
Ahn, Jiseon
3
Seo, Soobin
3
Song, Hak-jun
3
Wong, IpKin Anthony
3
Back, Ki-Joon
2
Choe, Ja Young
2
Foroudi, Pantea
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Jeong, EunHa
2
Kang, Juhee
2
Kim, Jinkyung Jenny
2
Law, Chun Hung Roberts
2
Lee, Seoki
2
Lee, Timothy J.
2
Sreejesh, S.
2
Sung, Kyongsik
2
Xiong, Lina
2
Zhang, Lu
2
Aagerup, Ulf
1
Alibakhshi, Setareh
1
Atkinson, Peter
1
Bai, Billy
1
Baloglu, Seyhmus
1
Bang, Nguyen
1
Bianchi, Constanza
1
Boo, Soyoung
1
Braun, Erik
1
Busser, James A.
1
Cacho-Elizondo, Silvia
1
Cai, Ruiying
1
Chan, Elisa K.
1
Chang, Kuo-Chien
1
Chen, Annie Huiling
1
Chen, Cheng-Hao Steve
1
Chen, Han
1
more ...
less ...
Published in...
All
International journal of hospitality management
Journal of business research : JBR
586
The journal of brand management : an international journal
491
The journal of product & brand management
356
Journal of retailing and consumer services
317
Psychology & marketing
171
European journal of marketing : EJM
137
Asia Pacific journal of marketing and logistics
113
Tourism management : research, policies, practice
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Journal of marketing communications
100
Journal of travel and tourism marketing
100
Journal of marketing
89
Marketing intelligence & planning
88
Industrial marketing management : the international journal for industrial and high-tech firms
83
Journal of strategic marketing
83
Journal of consumer research : JCR ; an interdisciplinary bimonthly
81
Journal of international consumer marketing
81
The journal of consumer marketing
81
Journal of marketing management : MM
79
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
77
Marketing letters : a journal of research in marketing
76
Journal of fashion marketing and management
74
International marketing review
69
Journal of advertising research
69
Journal of global marketing
68
Journal of the Academy of Marketing Science
67
The IUP journal of brand management : IJBRM
65
Cogent business & management
63
International journal of advertising : the quarterly review of marketing communications
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
61
Journal of promotion management : JPM
58
Journal of promotion management : innovations in planning and applied research
58
Journal of marketing research : JMR
56
Marketing : ZFP ; journal of research and management
56
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
International journal of advertising : the review of marketing communications
51
International journal of consumer studies
51
Journal of Islamic marketing
50
more ...
less ...
Source
All
ECONIS (ZBW)
88
Showing
1
-
10
of
88
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
3
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
4
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
5
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
6
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
7
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
8
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
9
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
10
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->