//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~subject:"Hotel industry"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Hotel industry
Viral marketing
99
Virales Marketing
99
Consumer behaviour
66
Konsumentenverhalten
66
Hotellerie
46
Internet marketing
45
Online-Marketing
45
Online retailing
31
Online-Handel
31
Social Web
31
Social web
31
Gastronomie
27
Restaurant industry
27
Online reviews
25
Customer satisfaction
24
Kundenzufriedenheit
24
Dienstleistungsqualität
22
Service quality
22
Personalisierung
13
Personalization
13
Beziehungsmarketing
12
Relationship marketing
12
Online review
11
E-commerce
10
Electronic Commerce
10
Emotion
9
USA
9
United States
9
eWOM
9
Brand image
8
Data Mining
8
Data mining
8
Markenimage
8
Word-of-mouth
8
Brand management
6
Confidence
6
Markenführung
6
TripAdvisor
6
Vertrauen
6
more ...
less ...
Online availability
All
Undetermined
30
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Language
All
English
46
Author
All
Law, Chun Hung Roberts
6
Armas-Cruz, Yaiza
2
Gil-Soto, Esperanza
2
Han, Heesup
2
Morini-Marrero, Sandra
2
Schuckert, Markus
2
Sun, Jin
2
Tang, Chun-Hung
2
Xie, Karen L.
2
Ye, Qiang
2
Yen, Chih-Lun Alan
2
Yu, Jongsik
2
Ahmad, Wasim
1
Ali Ahani
1
Almeida, Marta
1
Antipov, Evgeny A.
1
Au, Norman
1
Ayeh, Julian K.
1
Baah, Nancy Grace
1
Bilgihan, Anil
1
Bin Ibrahim, Othman
1
Brymer, Robert A.
1
Bujisic, Milos
1
Casaló, Luis V.
1
Chan, Irene Cheng Chu
1
Chatterjee, Swagato
1
Chen, Yong
1
Cheng, Yusi
1
Choi, Hyeyoon
1
Chow, Cheris W. C.
1
D'Acunto, David
1
Dalli, Daniele
1
Du, Qianzhou
1
Ekinci, Yuksel
1
Fan, Weiguo
1
Ferreira, Aristides Isidoro
1
Flavián Blanco, Carlos
1
Fong, Lawrence Hoc Nang
1
Gallivan, Michael
1
Gao, Baojun
1
more ...
less ...
Published in...
All
International journal of hospitality management
Tourism management : research, policies, practice
19
Journal of hospitality marketing & management
16
International journal of contemporary hospitality management
14
Journal of travel and tourism marketing
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Tourism management perspectives : TMP
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Journal of vacation marketing : an international journal
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Journal of business research : JBR
3
Journal of hospitality and tourism insights
3
Psychology & marketing
3
Service business
3
Enlightening tourism : ET ; a pathmaking journal
2
Information technology & tourism
2
International journal of leisure and tourism marketing : IJLTM
2
Journal of electronic commerce research : JECR
2
Journal of retailing and consumer services
2
Journal of vacation marketing
2
The Cornell hospitality quarterly
2
Tourism review : the official journal of the AIEST
2
Academy of Management journal : AMJ
1
Administrative Sciences : open access journal
1
Asia Pacific journal of marketing and logistics
1
Cogent business & management
1
Corporate social responsibility and environmental management
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Economic review : journal of economics & business
1
Electronic commerce research
1
European journal of management and business economics : EJM&BE
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen
1
International journal of business & management : IJoBM
1
International journal of business information systems : IJBIS
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of entrepreneurship and innovation management : IJEIM
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
2
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
3
Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis
Roy, Gobinda
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014310851
Saved in:
4
Leveraging employee online reviews for improving hotel competitiveness in the great resignation
Xia, Haiyang
;
Muskat, Birgit
;
Vu, Huy Quan
;
Law, Chun …
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014325637
Saved in:
5
Monitoring hotel response management : a multidimensional approach
Armas-Cruz, Yaiza
;
Gil-Soto, Esperanza
;
Morini-Marrero, …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271316
Saved in:
6
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
7
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
8
Consistent comments and vivid comments in hotels' online information adoption : which matters more?
Liu, Huiyue
;
Peihan, Guo
;
Haiwen, Yin
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014227655
Saved in:
9
When positive reviews backfire : the effect of review dispersion and expectation disconfirmation on Airbnb guests' experiences
Zhang, Lu
;
Wei, Wei
;
Line, Nathaniel D.
;
Cheng, Yusi
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012585693
Saved in:
10
Perceived hygiene attributes in the hotel industry: customer retention amid the COVID-19 crisis
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012435868
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->