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~isPartOf:"International journal of hospitality management"
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Search: subject_exact:"Virales Marketing"
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Viral marketing
99
Virales Marketing
99
Consumer behaviour
66
Konsumentenverhalten
66
Hotel industry
46
Hotellerie
46
Internet marketing
45
Online-Marketing
45
Online retailing
31
Online-Handel
31
Social Web
31
Social web
31
Gastronomie
27
Restaurant industry
27
Online reviews
25
Customer satisfaction
24
Kundenzufriedenheit
24
Dienstleistungsqualität
22
Service quality
22
Personalisierung
13
Personalization
13
Beziehungsmarketing
12
Relationship marketing
12
Online review
11
E-commerce
10
Electronic Commerce
10
Emotion
9
USA
9
United States
9
eWOM
9
Brand image
8
Data Mining
8
Data mining
8
Markenimage
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Word-of-mouth
8
Brand management
6
Confidence
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Markenführung
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TripAdvisor
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Vertrauen
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99
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Law, Chun Hung Roberts
7
Zhang, Zili
7
Li, Hengyun
6
Zhang, Ziqiong
5
Kim, Woo Gon
4
Ye, Qiang
4
Zhang, Lu
4
Liang, Sai
3
Line, Nathaniel D.
3
Mariani, Marcello M.
3
Wei, Wei
3
Xie, Karen L.
3
Armas-Cruz, Yaiza
2
Borghi, Matteo
2
Gil-Soto, Esperanza
2
Gursoy, Dogan
2
Han, Heesup
2
Hanks, Lydia
2
Law, Rob
2
Lee, Minwoo
2
Liu, Hongbo
2
Lu, Lu
2
Morini-Marrero, Sandra
2
Okumus, Fevzi
2
Rita, Paulo
2
Schuckert, Markus
2
Sun, Jin
2
Tang, Chun-Hung
2
Tang, Liang
2
Yang, Sung-Byung
2
Yen, Chih-Lun Alan
2
Yu, Jongsik
2
Ahmad, Wasim
1
Ai, Jin
1
Ali Ahani
1
Ali, Faizan
1
Almeida, Marta
1
Amblee, Naveen
1
Antipov, Evgeny A.
1
Arcodia, Charles
1
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International journal of hospitality management
Journal of business research : JBR
184
Journal of retailing and consumer services
122
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
SpringerLink / Bücher
30
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
99
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99
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1
Assigning credit and blame : how delivery services affect restaurant EWOM
Line, Nathaniel D.
;
Hanks, Lydia
;
Dogru, Tarik
;
Lu, Lu
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457824
Saved in:
2
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
3
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
4
Customer satisfaction and loyalty with online consumer reviews : factors affecting revisit intentions
Camilleri, Mark Anthony
;
Filieri, Raffaele
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014439971
Saved in:
5
Leveraging employee online reviews for improving hotel competitiveness in the great resignation
Xia, Haiyang
;
Muskat, Birgit
;
Vu, Huy Quan
;
Law, Chun …
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014325637
Saved in:
6
How positive do testimonials on a restaurant website need to be? : impact of positivity of testimonial reviews on customers' decision-making
Shin, Seunghun
;
Shin, Hyejo Hailey
;
Gim, Jaehee
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482320
Saved in:
7
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
8
Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis
Roy, Gobinda
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014310851
Saved in:
9
The role of online reviews in restaurant selection intentions : a latent growth modeling approach
Xia, Yingxue
;
Ha, Hong Youl
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311443
Saved in:
10
How rainy-day blues affect customers’ evaluation behavior : evidence from online reviews
Zhang, Ziqiong
;
Qiao, Shuchen
;
Li, Hengyun
;
Zhang, Zili
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013266147
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