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~isPartOf:"International journal of industrial organization"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"NBER working paper series"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Retail Trade"
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Beziehungsmarketing
Einzelhandel
146
Retail trade
146
Consumer behaviour
30
Konsumentenverhalten
30
Theorie
27
Theory
27
Preismanagement
25
Pricing strategy
25
Online retailing
21
Online-Handel
21
USA
18
United States
18
Market entry
14
Markteintritt
14
Competition
13
Distribution channel
13
E-commerce
13
Electronic Commerce
13
Vertriebsweg
13
Wettbewerb
13
Großhandel
11
Retailing
11
Wholesale trade
11
Vertical integration
10
Vertikale Integration
10
Einzelhandelspreis
9
Lieferantenmanagement
9
Relationship marketing
9
Retail price
9
Supplier relationship management
9
Product differentiation
7
Produktdifferenzierung
7
Regulation
7
Regulierung
7
Buyer power
6
Food retailing
6
Großbritannien
6
Lebensmitteleinzelhandel
6
Market power
6
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English
9
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Neslin, Scott A.
3
Bombaij, Nick J. F.
2
Dekimpe, Marnik G.
2
Ailawadi, Kusum L.
1
Bijmolt, Tammo H. A.
1
Bradlow, Eric T.
1
Dinner, Isaac M.
1
Gelper, Sarah
1
Heerde, Harald J. van
1
Konuş, Umut
1
Li, Jia
1
Luan, Y. Jackie
1
Maier, Erik
1
Minnema, Alec
1
Moul, Charles C.
1
Non, Mariëlle
1
Stourm, Valeria
1
Taylor, Gail Ayala
1
Verhoef, Peter C.
1
Wieringa, Jaap E.
1
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International journal of industrial organization
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
NBER working paper series
Journal of retailing and consumer services
176
Journal of business research : JBR
46
Journal of retailing
46
The international review of retail, distribution and consumer research
45
International journal of retail & distribution management
33
International journal of retail and distribution management
29
The journal of services marketing
15
Journal of strategic marketing
12
Journal of the Academy of Marketing Science
11
Marketing intelligence & planning
11
Cogent business & management
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
10
Management science : journal of the Institute for Operations Research and the Management Sciences
9
International journal of production economics
8
Psychology & marketing
8
Services marketing quarterly
8
International journal of business information systems : IJBIS
7
International journal of electronic commerce : IJEC
7
European journal of marketing : EJM
6
European journal of operational research : EJOR
6
Journal of business economics and management
6
Journal of internet commerce
6
Journal of operations management
6
Journal of service management
6
Service business
6
SpringerLink / Bücher
6
Technological forecasting & social change : an international journal
6
The journal of consumer marketing
6
Asia Pacific journal of marketing and logistics
5
Handelsforschung
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of technology marketing : IJTMkt
5
Journal of fashion marketing and management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
The journal of product & brand management
5
The service industries journal
5
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ECONIS (ZBW)
9
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1
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
2
Designing successful temporary loyalty programs : an exploratory study on retailer and country differences
Bombaij, Nick J. F.
;
Gelper, Sarah
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1275-1295
Persistent link: https://www.econbiz.de/10013471090
Saved in:
3
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
4
When do loyalty programs work? : the moderating role of design, retailer-strategy, and country characteristics
Bombaij, Nick J. F.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 175-195
Persistent link: https://www.econbiz.de/10012288658
Saved in:
5
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
6
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
7
Who should handle retail? : vertical contracts, customer service, and social welfare in a Chinese mobile phone market
Li, Jia
;
Moul, Charles C.
- In:
International journal of industrial organization
39
(
2015
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011486175
Saved in:
8
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
9
Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
Saved in:
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