//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of industrial organization"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Brand"
~subject:"Suchmaschine"
~subject:"Zielgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social media marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand
Suchmaschine
Zielgruppe
Internet marketing
128
Online-Marketing
128
Advertising effects
70
Werbewirkung
70
Consumer behaviour
54
Konsumentenverhalten
54
Advertising
47
Werbung
47
Search engine
35
Social Web
22
Social web
22
Viral marketing
21
Virales Marketing
21
Online retailing
20
Online-Handel
20
Auction theory
19
Auktionstheorie
19
advertising
18
E-commerce
16
Electronic Commerce
16
Internet
16
Preismanagement
15
Pricing strategy
15
online advertising
15
Game theory
12
Spieltheorie
12
Experiment
11
Theorie
10
Theory
10
USA
10
United States
10
Search theory
9
Suchtheorie
9
field experiments
9
targeting
9
Internet-Auktion
8
Online auction
8
search advertising
8
Auction
7
more ...
less ...
Online availability
All
Undetermined
21
Type of publication
All
Article
42
Type of publication (narrower categories)
All
Article in journal
42
Aufsatz in Zeitschrift
42
Language
All
English
42
Author
All
Jerath, Kinshuk
4
Katona, Zsolt
3
Sayedi, Amin
3
Trusov, Michael
3
Ghose, Anindya
2
Hill, Shawndra
2
Liu, Jia
2
Lu, Shijie
2
Rutz, Oliver J.
2
Shin, Woochoel
2
Simonov, Andrey
2
Srinivasan, Kannan
2
Yang, Sha
2
Zhu, Yi
2
Abhishek, Vibhanshu
1
Amaldoss, Wilfred
1
Andrews, Michelle
1
Bae, Jinsoo
1
Baghaie, Marjan
1
Bax, Eric
1
Berman, Ron
1
Bucklin, Randolph E.
1
Cao, Xinyu
1
Chan, Tat
1
Chan, Tat Y.
1
Chen, Yongmin
1
Chesnes, Matthew
1
Chiou, Lesley
1
Dai, Weijia
1
De los Santos, Babur
1
Desai, Preyas S.
1
Dukes, Anthony
1
Esteves, Rosa-Branca
1
Fader, Peter
1
Fang, Zheng
1
Gardete, Pedro M.
1
Haasbeek, Stefan
1
Hosanagar, Kartik
1
Jin, Ginger Zhe
1
Kagel, John H.
1
more ...
less ...
Published in...
All
International journal of industrial organization
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
46
The journal of product & brand management
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Information systems research : ISR
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
International journal of internet marketing and advertising : IJIMA
17
Journal of retailing and consumer services
17
The journal of brand management : an international journal
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Young consumers : insight and ideas for responsible marketers
14
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising research
11
SpringerLink / Bücher
11
Electronic commerce research and applications
10
International journal of advertising : the review of marketing communications
10
International journal of electronic business
10
International journal of electronic commerce : IJEC
10
Marketing intelligence & planning
10
CESifo working papers
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing communications
9
Journal of marketing research : JMR
9
Journal of promotion management : innovations in planning and applied research
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Leitfaden Online-Marketing ; [Bd. 1]
9
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
Psychology & marketing
9
Business horizons
8
Electronic commerce research
8
International journal of electronic marketing and retailing : IJEMR
8
International journal of hospitality management
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of electronic commerce research : JECR
7
Journal of promotion management : JPM
7
Discussion papers / CEPR
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of strategic marketing
6
more ...
less ...
Source
All
ECONIS (ZBW)
42
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competitive targeted online advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
Price effects of search advertising restrictions
Svitak, Jan
;
Tichem, Jan
;
Haasbeek, Stefan
- In:
International journal of industrial organization
77
(
2021
),
pp. 1-23
Persistent link: https://www.econbiz.de/10012806941
Saved in:
4
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
5
The path to click : are you on it?
Shi, Savannah Wei
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 344-365
Persistent link: https://www.econbiz.de/10012504967
Saved in:
6
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
7
Cooperative search advertising
Cao, Xinyu
;
Ke, T. Tony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011999546
Saved in:
8
Search advertising : budget allocation across search engines
Zia, Mohammad
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
Saved in:
9
An experimental study of the generalized second price auction
Bae, Jinsoo
;
Kagel, John H.
- In:
International journal of industrial organization
63
(
2019
),
pp. 44-68
Persistent link: https://www.econbiz.de/10012320559
Saved in:
10
Intermediaries and consumer search
Chen, Yongmin
;
Zhang, Tianle
- In:
International journal of industrial organization
57
(
2018
),
pp. 255-277
Persistent link: https://www.econbiz.de/10011979443
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->