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~isPartOf:"International journal of industrial organization"
~isPartOf:"Psychology & marketing"
~subject:"Advertising"
~subject:"Relationship marketing"
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Advertising
Relationship marketing
Werbung
106
Consumer behaviour
104
Konsumentenverhalten
104
Advertising effects
91
Werbewirkung
91
Internet marketing
78
Online-Marketing
78
Psychology of advertising
51
Werbepsychologie
51
Theorie
42
Theory
42
Celebrity endorsement
33
Celebrity-Werbung
33
Social Web
30
Social web
30
USA
29
United States
29
Brand management
26
Markenführung
26
Brand image
23
Markenimage
23
Preismanagement
17
Pricing strategy
17
Viral marketing
17
Virales Marketing
17
Brand
12
Emotion
12
Markenartikel
12
Marketing management
12
Marketingmanagement
12
Beziehungsmarketing
11
advertising
11
Experiment
10
Product quality
10
Produktqualität
10
Target group
10
Zielgruppe
10
Signalling
9
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Article
116
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Article in journal
116
Aufsatz in Zeitschrift
116
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English
116
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Anderson, Simon P.
2
Choi, Yung Kyun
2
Fluet, Claude
2
Kind, Hans Jarle
2
Moraga-González, José Luis
2
Pitt, Leyland F.
2
Septianto, Felix
2
Akturan, Ulun
1
Albæk, Svend
1
Althuizen, Niek
1
Amar, Moty
1
An, Soontae
1
Anlamlier, Eda
1
Arendsen, Jolien
1
Arli, Denni
1
Ashill, Nicholas J.
1
Auer-Srnka, Katharina J.
1
Auschaitrakul, Sumitra
1
Bagozzi, Richard P.
1
Bagwell, Kyle
1
Bailey, Ainsworth A.
1
Bambauer-Sachse, Silke
1
Bandyopadhyay, Argho
1
Bargoni, Augusto
1
Bauer, Brittney C.
1
Baye, Michael R.
1
Ben Elhadj-Ben Brahim, Nada
1
Berezan, Orie
1
Berthon, Pierre R.
1
Bettas, Nikolaos
1
Bigné Alcañiz, J. Enrique
1
Bloch, Francis
1
Borel, Laurence
1
Broderick, Amanda J.
1
Bui, M̃y
1
Buzeta, Cristian
1
Campbell, Colin L.
1
Carruthers, Janet
1
Casado-Aranda, Luis-Alberto
1
Cason, Timothy N.
1
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International journal of industrial organization
Psychology & marketing
Journal of business research : JBR
230
Journal of advertising research
213
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
175
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
160
Journal of retailing and consumer services
111
International journal of internet marketing and advertising : IJIMA
90
Journal of promotion management : JPM
87
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
87
Journal of promotion management : innovations in planning and applied research
81
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
69
European journal of marketing : EJM
67
European journal of operational research : EJOR
66
SpringerLink / Bücher
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
NBER working paper series
54
Journal of current issues and research in advertising : JCIRA
52
Journal of marketing
52
Health marketing quarterly
49
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of current issues and research in advertising
47
Journal of marketing research : JMR
47
NBER Working Paper
45
Working paper / National Bureau of Economic Research, Inc.
41
Journal of global marketing
39
Marketing letters : a journal of research in marketing
39
Young consumers : insight and ideas for responsible marketers
38
Marketing intelligence & planning
37
Asia Pacific journal of marketing and logistics
36
Journal of business ethics : JOBE
36
The journal of product & brand management
36
Journal of the Academy of Marketing Science
34
International journal of electronic marketing and retailing : IJEMR
33
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ECONIS (ZBW)
116
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1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
4
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
5
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
6
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
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7
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
8
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
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9
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
10
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
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