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~isPartOf:"International journal of industrial organization"
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Brand
9
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9
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2
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International journal of industrial organization
The journal of brand management : an international journal
289
Journal of business research : JBR
272
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
77
European journal of marketing : EJM
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
40
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
Journal of international consumer marketing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
Journal of the Academy of Marketing Science
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International marketing review
24
Journal of global marketing
24
Journal of retailing
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ECONIS (ZBW)
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1
The effect of online shopping channels on brand choice, product exploration and price elasticities
Harris-Lagoudakis, Katherine
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-39
Persistent link: https://www.econbiz.de/10014280023
Saved in:
2
The price-matching dilemma
Constantinou, Evangelos
;
Bernhardt, Dan
- In:
International journal of industrial organization
59
(
2018
),
pp. 97-113
Persistent link: https://www.econbiz.de/10012103330
Saved in:
3
Collective brands
Fishman, Arthur
;
Finkelstein, Israel
;
Simhon, Avi
; …
- In:
International journal of industrial organization
59
(
2018
),
pp. 316-339
Persistent link: https://www.econbiz.de/10012103348
Saved in:
4
Trademark squatters : theory and evidence from Chile
Fink, Carsten
;
Helmers, Christian
;
Ponce, Carlos J.
- In:
International journal of industrial organization
59
(
2018
),
pp. 340-371
Persistent link: https://www.econbiz.de/10012103350
Saved in:
5
Umbrella branding and the provision of quality
Hakenes, Hendrik
;
Peitz, Martin
- In:
International journal of industrial organization
26
(
2008
)
2
,
pp. 546-556
Persistent link: https://www.econbiz.de/10003724162
Saved in:
6
Private labels : psychological versioning of typical consumer products
Soberman, David A.
;
Parker, Philip M.
- In:
International journal of industrial organization
22
(
2004
)
6
,
pp. 849-861
Persistent link: https://www.econbiz.de/10002149776
Saved in:
7
Spillover effects, cost savings, R&D and the use of brand extensions
DeGraba, Patrick J.
- In:
International journal of industrial organization
13
(
1995
)
2
,
pp. 229-248
Persistent link: https://www.econbiz.de/10001183249
Saved in:
8
Exclusive dealing in a spatial model of retail competition
Besanko, David
- In:
International journal of industrial organization
12
(
1994
)
3
,
pp. 297-329
Persistent link: https://www.econbiz.de/10001166462
Saved in:
9
Variety and size regulation in discrete choice oligopoly
Anas, Alex
- In:
International journal of industrial organization
11
(
1993
)
1
,
pp. 21-34
Persistent link: https://www.econbiz.de/10001140364
Saved in:
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