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~isPartOf:"International journal of innovation management"
~isPartOf:"Production and operations management : an international journal of the Production and Operations Management Society"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Perception"
~subject:"Product design"
~type_genre:"Article in journal"
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Perception
Product design
Produktgestaltung
46
Brand management
14
Markenführung
14
New product development
12
Produktentwicklung
12
Innovation management
11
Innovationsmanagement
11
Innovation
10
Consumer behaviour
8
Customer integration
8
Konsumentenverhalten
8
Kundenintegration
8
Brand image
6
Markenimage
6
Theorie
6
Theory
6
Brand
4
Lieferkette
4
Markenartikel
4
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4
product design
4
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3
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3
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3
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innovation
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new product development
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Advertising effects
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Arbeitsgruppe
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2
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46
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46
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Bradley, James R.
2
Dell'Era, Claudio
2
Guerrero, Héctor H.
2
Hsu, Yen
2
Moss, Gloria
2
Abbey, James D.
1
Alexander, Nicholas
1
Anderson, Helén
1
Arreola-Risa, Antonio
1
Auernhammer, Jan
1
Bae, Zong-Tae
1
Bala, Ram
1
Balmer, John M.T.
1
Bansal, Saurabh
1
Bargenda, Angela
1
Bellini, Emilio
1
Biyalogorsky, Eyal
1
Blass, Vered
1
Boyacı, Tamer
1
Bresciani, Sabrina
1
Burmeister-Lamp, Katrin
1
Buur, Jacob
1
Cai, Yuanyuan
1
Cattaneo, Eleonora
1
Daryanto, Ahmad
1
Del Ponte, Paolo
1
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1
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1
Fonseca, Beatriz
1
Galbreth, Michael R.
1
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1
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1
Grohmann, Bianca
1
Guerini, Carolina
1
Guide, V. Daniel R.
1
Gupta, Sudher
1
Hakkarainen, Louna
1
Hamilton, Colin
1
Heiskanen, Eva
1
Herstatt, Cornelius
1
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International journal of innovation management
Production and operations management : an international journal of the Production and Operations Management Society
The journal of brand management : an international journal
International journal of production research
155
International journal of product development : IJPD
154
International journal of production economics
68
The journal of product innovation management : an international publication of the Product Development & Management Association
49
IEEE transactions on engineering management : EM
47
Management science : journal of the Institute for Operations Research and the Management Sciences
42
International journal of product lifecycle management : IJPLM
35
Journal of business research : JBR
35
European journal of operational research : EJOR
31
International journal of industrial organization
26
Psychology & marketing
22
Research policy : policy, management and economic studies of science, technology and innovation
22
Journal of retailing and consumer services
21
The journal of industrial economics
20
Creativity and innovation management
19
International journal of technology management : IJTM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European journal of marketing : EJM
17
International journal of productivity and quality management : IJPQM
17
Journal of fashion marketing and management
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
International journal of six sigma and competitive advantage : IJSSCA
16
California management review
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of agile systems and management : IJASM
14
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
14
International journal of quality & reliability management
13
Manufacturing & service operations management : M & SOM
13
The journal of product & brand management
13
Harvard business review : HBR
12
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
12
Journal of marketing management : MM
12
Journal of marketing research : JMR
12
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
12
Harvard-Business-Manager : das Wissen der Besten
11
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ECONIS (ZBW)
46
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46
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1
Design, corporate brand design, and corporate heritage brand design : what are they? : what of them?
Balmer, John M.T.
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014251422
Saved in:
2
Styling the corporate heritage brand : identity building through architectural design
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 116-128
Persistent link: https://www.econbiz.de/10014251424
Saved in:
3
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
4
The influence of design thinking on open innovation
Loderer, Maria
;
Kock, Alexander
- In:
International journal of innovation management
25
(
2021
)
10
,
pp. 2140001-1-2140001-23
Persistent link: https://www.econbiz.de/10012939432
Saved in:
5
No second chance for a first impression : the role of aesthetics in early access video games
Schlüter, Alexander
;
Waldkirch, Matthias
; …
- In:
International journal of innovation management
25
(
2021
)
10
,
pp. 2140002-1-2140002-22
Persistent link: https://www.econbiz.de/10012939441
Saved in:
6
Stability or instability : the impact of brand concepts on logo design preferences
Huang, Haiyang
;
Cai, Yuanyuan
;
Xu, Lisha
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012601197
Saved in:
7
Brand logo and brand gender : examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
8
Using value chains to enhance innovation
Lee, Hau Leung
;
Schmidt, Glen
- In:
Production and operations management : an international …
26
(
2017
)
4
,
pp. 617-632
Persistent link: https://www.econbiz.de/10011685286
Saved in:
9
Product
design
awards and the market value of the firm
Xia, Yusen
;
Singhal, Vinod R.
;
Zhang, G. Peter
- In:
Production and operations management : an international …
25
(
2016
)
6
,
pp. 1038-1055
Persistent link: https://www.econbiz.de/10011507717
Saved in:
10
New
product
design
under channel acceptance : brick-and-mortar, online-exclusive, or brick-and-click
Luo, Lan
;
Sun, Jiong
- In:
Production and operations management : an international …
25
(
2016
)
12
,
pp. 2014-2034
Persistent link: https://www.econbiz.de/10011628203
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