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~isPartOf:"International journal of innovation management"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Innovationsmanagement"
~subject:"Markenimage"
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Search: subject:"Beziehungsmanagement"
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Innovationsmanagement
Markenimage
Beziehungsmarketing
67
Relationship marketing
67
Consumer behaviour
36
Konsumentenverhalten
36
Social Web
18
Social web
18
Innovation
14
Innovation management
13
Customer integration
12
Dienstleistungsqualität
12
Kundenintegration
12
Service quality
12
Customer satisfaction
11
Kundenzufriedenheit
11
Internet marketing
10
Online-Marketing
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Customer value
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Kundenwert
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Brand management
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Brand image
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Einzelhandel
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Digitalisierung
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Online-Handel
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Social media
6
Social relations
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Soziale Beziehungen
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Betriebliche Wertschöpfung
5
Brand
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Al-Mamun, Abdullah
1
Augustin, Ina
1
Bertram, Matthias
1
Brem, Alexander
1
Buss, Amanda Sória
1
Buur, Jacob
1
Callegaro, Aline Marian
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Chiang, Lanlung
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1
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Ghobakhloo, Morteza
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Jahanshahi, Asghar Afshar
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Maroufkhani, Parisa
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Matthews, Ben
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Meinheit, Andreas
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International journal of innovation management
Technological forecasting & social change : an international journal
Journal of business research : JBR
125
The journal of product & brand management
78
Journal of retailing and consumer services
70
The journal of brand management : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
40
International journal of hospitality management
38
Asia Pacific journal of marketing and logistics
29
Cogent business & management
29
Journal of travel and tourism marketing
25
Psychology & marketing
23
SpringerLink / Bücher
22
European journal of marketing : EJM
21
Journal of strategic marketing
21
Journal of hospitality marketing & management
20
Marketing intelligence & planning
19
International journal of internet marketing and advertising : IJIMA
18
The journal of business & industrial marketing
18
Tourism management : research, policies, practice
16
International journal of contemporary hospitality management
15
Journal of marketing management : MM
15
Journal of promotion management : innovations in planning and applied research
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Journal of the Academy of Marketing Science
13
European journal of marketing
12
Gabler Edition Wissenschaft
12
Journal of marketing communications
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
Journal of service management
12
The journal of services marketing
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of open innovation : technology, market, and complexity
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Global business review
9
International journal of technology marketing : IJTMkt
9
Journal of business ethics : JOBE
9
Marketing letters : a journal of research in marketing
9
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ECONIS (ZBW)
20
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1
Is product customization always beneficial in the context of C2M platforms? : a signaling theory perspective
Wang, Shuai
;
Ma, Shuang
- In:
Technological forecasting & social change : an …
197
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014468855
Saved in:
2
How organizations leverage digital technology to develop customization and enhance customer relationship performance : an empirical investigation
Lin, Shunzhi
;
Lin, Jiabao
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014259161
Saved in:
3
I love you, but you let me down! How hate and retaliation damage customer-brand relationship
Jabeen, Fauzia
;
Kaur, Puneet
;
Talwar, Shalini
;
Malodia, …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013204913
Saved in:
4
How do interactive voice assistants build brands' loyalty?
Maroufkhani, Parisa
;
Shahla Asadi
;
Ghobakhloo, Morteza
; …
- In:
Technological forecasting & social change : an …
183
(
2022
),
pp. 1-23
Persistent link: https://www.econbiz.de/10013473319
Saved in:
5
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
6
Supplier contribution to buyer innovativeness : the influence of customer attractiveness and strategic fit
Steenstra, Nico D. A.
;
Gelderman, Cees J.
;
Schijns, Jos …
- In:
International journal of innovation management
24
(
2020
)
2
,
pp. 2050016-1-2050016-22
Persistent link: https://www.econbiz.de/10012251326
Saved in:
7
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
8
Strategic customer foresight : from research to strategic decision-making using the example of highly automated vehicles
Schweitzer, Nicola
;
Hofmann, Rupert
;
Meinheit, Andreas
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 49-65
Persistent link: https://www.econbiz.de/10012133875
Saved in:
9
The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability
Jahanshahi, Asghar Afshar
;
Nawaser, Khaled
;
Brem, Alexander
- In:
International journal of innovation management
23
(
2019
)
6
,
pp. 1950058-1-25
Persistent link: https://www.econbiz.de/10012098635
Saved in:
10
Strategic orientations, the mediating effect of absorptive capacity and innovation : a study among Malaysian manufacturing SMEs
Al-Mamun, Abdullah
;
Syed Ali Fazal
;
Mohiuddin, Muhammad
; …
- In:
International journal of innovation management
23
(
2019
)
2
,
pp. 1950016-1-25
Persistent link: https://www.econbiz.de/10012009045
Saved in:
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