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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of media business studies"
~subject:"United States"
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Search: subject_exact:"TV-Werbung"
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United States
Fernsehwerbung
12
Television advertising
12
Advertising
6
Advertising effects
6
Werbewirkung
6
Werbung
6
Internet marketing
4
Online-Marketing
4
USA
4
Consumer behaviour
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Fernsehen
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Konsumentenverhalten
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Television
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Brand management
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Comparison
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Markenführung
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Media usage
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Mediennutzung
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Advertising content
1
Advertising effectiveness
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Advertising elasticity
1
Advertising jingles
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Advertising strategy
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Advertising up
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Brand equity
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Brand image
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4
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Coffey, Amy Jo
1
Dhar, Tirtha
1
Forman, Howard
1
Ho, Jason Y. C.
1
Klopfenstein, Bruce C.
1
Kwak, Hyokjin
1
Weinberg, Charles B.
1
Wurst, John C.
1
Zinkhan, George M.
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International journal of internet marketing and advertising : IJIMA
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of media business studies
Journal of advertising research
25
Journal of advertising : official publication of the American Academy of Advertising
7
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
JMM : the international journal on media management
4
Journal of promotion management : JPM
4
The journal of media economics
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Canadian journal of agricultural economics : CJAE
2
Health marketing quarterly
2
Journal of global marketing
2
Kellogg on advertising & media : the Kellogg School of Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The Oxford handbook of pricing management
2
The Routledge companion to advertising and promotional culture
2
The advertising and consumer culture reader
2
American economic journal
1
American economic review
1
Discussion paper series / IZA
1
Donald McGannon Communication Research Center's Everett C. Parker book series
1
Eastern economic journal
1
Economic inquiry : journal of the Western Economic Association International
1
Eurasian business review
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of sport management and marketing : IJSMM
1
International journal of the economics of business
1
Journal of Asian business
1
Journal of business and economic perspectives
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economics & management strategy : JEMS
1
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ECONIS (ZBW)
4
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1
Audience as product : identifying advertiser preferences
Coffey, Amy Jo
;
Wurst, John C.
- In:
Journal of media business studies
9
(
2012
)
4
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009735182
Saved in:
2
The conumdrum of emerging media and television advertising clutter
Klopfenstein, Bruce C.
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579038
Saved in:
3
Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.
;
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
Saved in:
4
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin
;
Forman, Howard
;
Zinkhan, George M.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
Saved in:
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