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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Virales Marketing
Social Web
204
Social web
204
Internet marketing
146
Online-Marketing
146
Consumer behaviour
125
Konsumentenverhalten
125
social media
72
Brand management
54
Markenführung
54
Viral marketing
51
Beziehungsmarketing
45
Relationship marketing
45
Brand image
35
Markenimage
35
Advertising effects
27
Werbewirkung
27
Advertising
24
Werbung
24
Online retailing
22
Online-Handel
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Facebook
21
Marketing management
20
Marketingmanagement
20
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social media marketing
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E-commerce
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consumer behaviour
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Internet
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electronic word-of-mouth
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Brand
11
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Bao, Tong
2
El Hajjar, Samer
2
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Al-Karaghouli, Wafi
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1
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1
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International journal of internet marketing and advertising : IJIMA
International journal of technology marketing : IJTMkt
Journal of business research : JBR
93
Journal of retailing and consumer services
43
Information systems research : ISR
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of marketing
22
International journal of advertising : the quarterly review of marketing communications
20
Electronic commerce research
19
Psychology & marketing
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of travel and tourism marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Journal of advertising research
15
Journal of promotion management : innovations in planning and applied research
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of internet commerce
12
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
Management information systems : mis quarterly
10
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ECONIS (ZBW)
51
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1
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
2
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
3
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
4
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
5
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
6
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
7
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
8
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
9
Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Ko, Hsiu-Chia
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10014310262
Saved in:
10
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
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