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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Markenartikel"
~subject:"Social Web"
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Search: subject_exact:"Konsumentenpsychologie"
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Markenartikel
Social Web
Consumer behaviour
637
Konsumentenverhalten
637
Internet marketing
140
Online-Marketing
139
Brand management
119
Markenführung
119
Social web
117
Brand image
102
Markenimage
102
Beziehungsmarketing
100
Relationship marketing
100
Advertising effects
99
Werbewirkung
99
Online retailing
78
Online-Handel
78
Viral marketing
67
Virales Marketing
67
Brand
62
Advertising
61
Werbung
61
Emotion
46
Customer satisfaction
42
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42
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39
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social media
34
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28
Internet
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25
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166
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Rita, Paulo
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Bao, Tong
2
Batra, Rajeev
2
Dimitriadis, Sergios
2
Duh, Helen Inseng
2
Gunasti, Kunter
2
Klink, Richard R.
2
Kwon, Eun Sook
2
Laurent, Gilles
2
Liu, Maggie Wenjing
2
Logan, Kelty
2
Moro, Sérgio
2
Ramos, Ricardo F.
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Wu, Lan
2
Aali, Abdulrahman Yousef al-
1
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Aghniadi
1
Ahn, Joong-Ho
1
Ajiboye, Tolu
1
Akar, Ezgi
1
Al-Mamun, Abdullah
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1
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1
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1
Arnita, Devi
1
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1
Arora, Taanika
1
Ashman, Rachel
1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of customer behaviour
Marketing letters : a journal of research in marketing
Journal of business research : JBR
421
Journal of retailing and consumer services
299
The journal of brand management : an international journal
209
The journal of product & brand management
199
Psychology & marketing
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of marketing communications
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Asia Pacific journal of marketing and logistics
66
Journal of promotion management : innovations in planning and applied research
65
Technological forecasting & social change : an international journal
64
International journal of advertising : the review of marketing communications
62
International journal of consumer studies
62
European journal of marketing : EJM
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
Cogent business & management
52
Journal of marketing
52
International journal of hospitality management
51
Journal of fashion marketing and management
50
Journal of strategic marketing
50
Journal of marketing management : MM
49
Marketing intelligence & planning
49
Journal of international consumer marketing
48
Journal of the Academy of Marketing Science
48
The journal of consumer marketing
48
Journal of internet commerce
47
Journal of consumer research : JCR ; an interdisciplinary bimonthly
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
International journal of electronic marketing and retailing : IJEMR
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of global marketing
40
Young consumers : insight and ideas for responsible marketers
39
Journal of electronic commerce research : JECR
38
Journal of management information systems : JMIS
36
Journal of hospitality marketing & management
35
Journal of travel and tourism marketing
35
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ECONIS (ZBW)
166
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
Sentiment deviations in responses to movie trailers across social media platforms
Hu, Ye
;
Chen, Ming
;
Hui, Sam
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10014334068
Saved in:
3
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
4
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
5
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
6
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
7
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
8
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
9
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
10
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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