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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Markenführung"
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Search: subject_exact:"Internetauftritt"
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Markenführung
Website
119
Consumer behaviour
76
Konsumentenverhalten
76
Online retailing
63
Online-Handel
63
Internet marketing
50
Online-Marketing
50
E-commerce
48
Electronic Commerce
48
Beziehungsmarketing
29
Relationship marketing
29
Social Web
29
Social web
29
Customer satisfaction
26
Kundenzufriedenheit
26
Dienstleistungsqualität
17
Service quality
17
Confidence
16
Vertrauen
16
Einzelhandel
15
Retail trade
15
China
9
Viral marketing
9
Virales Marketing
9
Brand image
8
Markenimage
8
Internet
7
Advertising effects
6
Brand management
6
Trust
6
Werbewirkung
6
Benutzerschnittstelle
5
Cognition
5
Kognition
5
Structural equation model
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Strukturgleichungsmodell
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Bin Ismail, Hishamuddin
1
Chong, Siong Choy
1
Dimitriadis, Sergios
1
Ellonen, Hanna-Kaisa
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gupta, Suraksha
1
Huang, Shiu-Li
1
Kim Piew Lai
1
Kim, Young-kyung
1
Koritos, Christos
1
Ku, Hsiao-Hsuan
1
Kuivalainen, Olli
1
Park, Hyejune
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Tarkiainen, Anssi
1
Tong, David Yong Kin
1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
Technological forecasting & social change : an international journal
Journal of vacation marketing : an international journal
4
Tourism management : research, policies, practice
4
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Contemporary research in e-branding
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of management and marketing research : IJMMR
2
Journal of fashion marketing and management
2
SpringerLink / Bücher
2
The IUP journal of brand management : IJBRM
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Tourism management perspectives : TMP
2
Working paper series / Department of Economics, University of Missouri-Columbia
2
Advanced digital marketing strategies in a data-driven era
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Branding and sustainable competitive advantage : building virtual presence
1
Bridging the gap between advertising academia and practice
1
Cases on branding strategies and product development : successes and pitfalls
1
Cogent economics & finance
1
Computer-mediated marketing strategies : social media and online brand communities
1
Corporate reputation review : an international journal
1
Cutting edge international research
1
Electronic commerce research
1
Employer Branding : Arbeitgeber positionieren und präsentieren
1
Entrepreneurship
1
European journal of marketing : EJM
1
European research on management and business economics
1
Gabler research / Entrepreneurship
1
Gadjah Mada international journal of business
1
Global business review
1
Global journal of business research : GJBR
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management : IJICBM
1
International journal of business
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
6
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date (oldest first)
1
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
2
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
3
Brand image management for nonprofit organizations : exploring the relationships between websites, brand images and donations
Huang, Shiu-Li
;
Ku, Hsiao-Hsuan
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10011452230
Saved in:
4
Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai
;
Chong, Siong Choy
;
Bin Ismail, Hishamuddin
; …
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
Saved in:
5
The role of social network websites in the consumer-brand relationship
Park, Hyejune
;
Kim, Young-kyung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
Saved in:
6
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
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