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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Electronic Commerce"
~subject:"Internet marketing"
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Search: subject_exact:"Consumer Behaviour"
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Electronic Commerce
Internet marketing
Consumer behaviour
647
Konsumentenverhalten
647
Online-Marketing
177
Social Web
153
Social web
153
Online retailing
140
Online-Handel
140
Beziehungsmarketing
88
Relationship marketing
88
Viral marketing
76
Virales Marketing
76
E-commerce
75
Advertising effects
74
Preismanagement
74
Pricing strategy
74
Werbewirkung
74
Theorie
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Theory
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Brand management
67
Markenführung
67
Advertising
58
Werbung
58
Brand image
56
Markenimage
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Experiment
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social media
39
Einzelhandel
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Retail trade
35
Confidence
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USA
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United States
32
Customer satisfaction
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Ghose, Anindya
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Rita, Paulo
4
Lee, Dokyun
3
Ye, Qiang
3
Chen, Yuxin
2
Dangi, Hamendra Kumar
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Giraldi, Janaina de Moura Engracia
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Ipeirotis, Panagiotis G.
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2
Li, Beibei
2
Logan, Kelty
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Moro, Sérgio
2
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2
Ofek, Elie
2
Ramos, Ricardo F.
2
Wu, Linwan
2
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
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1
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1
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1
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1
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1
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1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of electronic commerce research : JECR
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
266
Journal of business research : JBR
236
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
Journal of internet commerce
93
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Electronic commerce research
78
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
76
International journal of electronic marketing and retailing : IJEMR
74
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
70
Cogent business & management
59
International journal of hospitality management
58
Journal of promotion management : innovations in planning and applied research
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Information systems research : ISR
56
International journal of e-business research : an official publication of the Information Resources Management Association
49
The journal of product & brand management
47
International journal of business information systems : IJBIS
44
Asia Pacific journal of marketing and logistics
43
International journal of consumer studies
42
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
42
Psychology & marketing
42
Journal of management information systems : JMIS
40
Journal of retailing
40
Journal of marketing
39
Technological forecasting & social change : an international journal
37
Electronic commerce research and applications
34
International journal of electronic commerce : IJEC
34
Tourism management : research, policies, practice
34
International journal of technology marketing : IJTMkt
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
SpringerLink / Bücher
32
The international review of retail, distribution and consumer research
32
Journal of advertising research
31
Journal of promotion management : JPM
31
The journal of brand management : an international journal
31
Journal of fashion marketing and management
30
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ECONIS (ZBW)
222
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1
The impact of socioeconomic and cultural differences on online trade
Elfenbein, Daniel W.
;
Fisman, Raymond
;
McManus, Brian
- In:
Management science : journal of the Institute for …
69
(
2023
)
10
,
pp. 6181-6201
Persistent link: https://www.econbiz.de/10014393052
Saved in:
2
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
3
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
4
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
5
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
6
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
7
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
8
The effects of cultural differences on social media behaviour
Guftométros, Myron
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
Saved in:
9
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
10
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
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