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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of global marketing"
~language:"eng"
~language:"nor"
~person:"Bang, Nguyen"
~person:"Moschis, George P."
~person:"Srivastava, Vibhava"
~subject:"Consumer behaviour"
~subject:"Kapitaleinkommen"
~type_genre:"Article in journal"
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Consumer behaviour
Kapitaleinkommen
Konsumentenverhalten
7
Internet marketing
4
Online-Marketing
4
Advertising
3
Advertising effects
3
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Werbewirkung
3
Werbung
3
India
2
Indien
2
Internet
2
Social Web
2
Social web
2
cartoons
2
Bekleidung
1
Beziehungsmarketing
1
Clothing
1
Elderly people
1
Environmental consciousness
1
Green marketing
1
Islam
1
Islamic
1
Islamic branding
1
Islamic countries
1
Islamisch
1
Islamische Staaten
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Muslim market
1
Muslime
1
Muslims
1
Relationship marketing
1
Religion
1
Religious beliefs
1
SEM
1
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Article
7
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
7
Language
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English
Norwegian
Author
All
Bang, Nguyen
Moschis, George P.
Srivastava, Vibhava
Manrai, Ajay K.
6
Rita, Paulo
5
Khare, Arpita
4
Aichner, Thomas
3
Al Amin, Md
3
Al Ganideh, Saeb Farhan
3
Chan, Haksin
3
Coletti, Paolo
3
Kalliny, Morris
3
Lim, Jeen-su
3
Wang, Xuehua
3
Wilken, Robert
3
Wu, Linwan
3
Yang, Zhilin
3
Aashish, Kumar
2
Arefin, Md Shamsul
2
Awudu, Iddrisu
2
Bae, Young Han
2
Bao, Tong
2
Chan, Kenny K.
2
Chan, Tsang-sing
2
Chowdhury, Tamgid Ahmed
2
Cui, Geng
2
Currás-Pérez, Rafael
2
Czarnecka, Barbara
2
Dangi, Hamendra Kumar
2
Dodoo, Naa Amponsah
2
Duh, Helen Inseng
2
El-Deeb, Sara
2
Elwalda, Abdulaziz
2
Erkan, Ismail
2
Fortin, David R.
2
Ghanem, Salma
2
Giraldi, Janaina de Moura Engracia
2
Guerreiro, João Pedro Silva Martins
2
Heinrichs, John H.
2
Hough, Michelle
2
Jaikumar, Saravana
2
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of global marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
The marketing review
4
Asia-Pacific journal of business administration
3
International journal of consumer studies
3
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
International journal of hospitality management
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
The journal of services marketing
2
Australasian marketing journal
1
Business process management journal
1
Business strategy and the environment
1
Cogent business & management
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
International journal of Indian culture and business management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International studies of management and organization
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing : an international journal
1
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All
ECONIS (ZBW)
7
Showing
1
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7
of
7
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date (newest first)
date (oldest first)
1
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
2
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
3
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
4
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
5
Modelling antecedents of scepticism towards green advertising : evidence from India
Srivastava, Vibhava
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10011859034
Saved in:
6
Explaning older consumers' low use of the internet
Jul Thanasrivanitchai
;
Moschis, George P.
;
Shannon, Randall
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011859085
Saved in:
7
Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
Saved in:
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