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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of hospitality marketing & management"
~person:"Akdoğan, Kutay"
~person:"Logan, Kelty"
~person:"Loureiro, Sandra Maria Correia"
~person:"Rita, Paulo"
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Internet marketing
10
Online-Marketing
10
Social Web
9
Social web
9
Consumer behaviour
8
Konsumentenverhalten
8
social media
6
Brand management
3
Markenführung
3
Viral marketing
3
Virales Marketing
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3
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2
Consumer attitudes
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consumer behaviour
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retail website
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theory of planned behaviour
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Akdoğan, Kutay
Logan, Kelty
Loureiro, Sandra Maria Correia
Rita, Paulo
Assimakopoulos, Costas
4
Xiang, Zheng
4
Moro, Sérgio
3
Pentina, Iryna
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Aggarwal, Anu Gupta
2
Antoniadis, Ioannis
2
Boutsouki, Christina
2
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Erkan, Ismail
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Greve, Goetz
2
Guerreiro, João Pedro Silva Martins
2
Ha, Louisa
2
Hair, Neil Frederick
2
Jiang, Pingjun
2
Koh, Anthony C.
2
Kwon, Eun Sook
2
Law, Chun Hung Roberts
2
Lorenzo-Romero, Carlota
2
Moschis, George P.
2
Ramos, Ricardo F.
2
Shin, Seunghun
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Sreejesh, S.
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Stepchenkova, Svetlana
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International journal of internet marketing and advertising : IJIMA
Journal of hospitality marketing & management
Journal of marketing communications
4
Journal of promotion management : innovations in planning and applied research
4
European research on management and business economics
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
E-business : state of the art of ICT based challenges and solutions
1
European journal of management and business economics : EJM&BE
1
International journal of consumer studies
1
International journal of technology marketing : IJTMkt
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Service business
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
10
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1
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10
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10
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date (oldest first)
1
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
2
The role of online source credibility and influencer identification on consumers' purchase decisions
Özbölük, Tuğba
;
Akdoğan, Kutay
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10013041213
Saved in:
3
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
4
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
5
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
6
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
7
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
8
Factors influencing hotels' online prices
Moro, Sérgio
;
Rita, Paulo
;
Oliveira, Cristina
- In:
Journal of hospitality marketing & management
27
(
2018
)
4
,
pp. 443-464
Persistent link: https://www.econbiz.de/10011880439
Saved in:
9
Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
10
Deal me in! : assessing consumer response to daily-deal sites
Logan, Kelty
;
Bright, Laura
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011316782
Saved in:
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