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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of international marketing"
~subject:"Brand image"
~subject:"Brand management"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Brand management
Consumer behaviour
296
Konsumentenverhalten
296
Internet marketing
126
Online-Marketing
126
Social Web
100
Social web
100
Markenführung
86
Markenimage
70
Beziehungsmarketing
59
Relationship marketing
59
Advertising effects
55
Online retailing
55
Online-Handel
55
Werbewirkung
55
Viral marketing
46
Virales Marketing
46
International marketing
40
Internationales Marketing
40
Advertising
39
Werbung
39
social media
35
Brand
34
Markenartikel
34
E-commerce
30
Electronic Commerce
30
Cultural identity
24
Kulturelle Identität
24
Website
21
Confidence
20
Vertrauen
20
Marketing management
17
Marketingmanagement
17
Designation of origin
16
Herkunftsbezeichnung
16
USA
15
United States
15
purchase intention
15
Welt
14
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Undetermined
63
Free
2
Type of publication
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Article
101
Type of publication (narrower categories)
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Article in journal
Article
Government document
Handbuch
Aufsatz in Zeitschrift
101
Language
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English
101
Author
All
Diamantopoulos, Adamantios
7
Davvetas, Vasileios
4
Balabanis, George
3
Alden, Dana
2
Allman, Helena F.
2
Coulter, Robin A.
2
Dimofte, Claudiu V.
2
Eisend, Martin
2
Hewett, Kelly
2
Johansson, Johny K.
2
Kumar, V.
2
Kwon, Eun Sook
2
Rita, Paulo
2
Strizhakova, Yuliya
2
Swoboda, Bernhard
2
Zdravkovic, Srdan
2
Abuljadail, Mohammad
1
Al-Mamun, Abdullah
1
Altaras, Selin
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Apaolaza, Vanessa
1
Arslanagic-Kalajdzic, Maja
1
Asiati, Diah Isnaini
1
Assaf, A. Georges
1
Assimakopoulos, Costas
1
Azzari, Vitor
1
Bagozzi, Richard P.
1
Bang, Nguyen
1
Barretta, Paul G.
1
Bartsch, Fabian
1
Baršytė, Justina
1
Batra, Rajeev
1
Becker-Olsen, Karen L.
1
Benavente H., José Miguel
1
Bin Ismail, Hishamuddin
1
Bisht, Swati
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of international marketing
Journal of business research : JBR
489
Journal of retailing and consumer services
322
The journal of product & brand management
300
The journal of brand management : an international journal
297
Psychology & marketing
126
Asia Pacific journal of marketing and logistics
110
European journal of marketing : EJM
96
Journal of marketing communications
94
International journal of hospitality management
87
Journal of international consumer marketing
80
Journal of strategic marketing
71
International journal of advertising : the review of marketing communications
68
International marketing review
67
Marketing intelligence & planning
67
The journal of consumer marketing
66
Journal of promotion management : innovations in planning and applied research
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of fashion marketing and management
63
Journal of global marketing
62
Journal of marketing
61
Marketing letters : a journal of research in marketing
61
Journal of marketing management : MM
60
Journal of the Academy of Marketing Science
59
Cogent business & management
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Journal of promotion management : JPM
55
International journal of consumer studies
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
Journal of travel and tourism marketing
49
The IUP journal of brand management : IJBRM
48
Journal of Islamic marketing
47
International journal of advertising : the quarterly review of marketing communications
44
Journal of marketing research : JMR
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Qualitative market research : an international journal
42
International journal of retail & distribution management
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
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ECONIS (ZBW)
101
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101
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1
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
2
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
3
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
4
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
5
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
6
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
7
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
8
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
9
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
10
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
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