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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~type:"article"
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Brand management
Konsumentenverhalten
Online-Marketing
Website
55
Consumer behaviour
38
Internet marketing
24
Online retailing
21
Online-Handel
21
E-commerce
15
Electronic Commerce
15
Social Web
11
Social web
11
Beziehungsmarketing
9
Relationship marketing
9
Confidence
8
Vertrauen
8
Advertising effects
6
Markenführung
6
Werbewirkung
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Viral marketing
5
Virales Marketing
5
Benutzerschnittstelle
4
Marketing management
4
Marketingmanagement
4
Media usage
4
Mediennutzung
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USA
4
United States
4
User interface
4
social media
4
Advertising
3
Brand image
3
China
3
Customer satisfaction
3
International marketing
3
Internationales Marketing
3
Kundenzufriedenheit
3
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46
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46
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English
46
Author
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Ellonen, Hanna-Kaisa
2
Erkan, Ismail
2
Moro, Sérgio
2
Ramos, Ricardo F.
2
Rita, Paulo
2
Agrebi, Meriem
1
Aldás-Manzano, Joaquín
1
Argyriou, Evmorfia
1
Assimakopoulos, Costas
1
Auschaitrakul, Sumitra
1
Bergiel, Blaise
1
Bin Ismail, Hishamuddin
1
Blodgett, Jeffrey G.
1
Boon, Edward
1
Bright, Laura
1
Broderick, Amanda J.
1
Brown, Mark
1
Capece, Guendalina
1
Caruana, Albert
1
Cassar, Mario
1
Chandon, Jean Louis
1
Chen, Jun
1
Chong, Siong Choy
1
Cornwell, T. Bettina
1
Currás-Pérez, Rafael
1
Demangeot, Catherine
1
Deng, Huixin
1
Di Pillo, Francesca
1
Dibb, Sally
1
Dimitriadis, Sergios
1
Dogra, Pallavi
1
Drennan, Judy C.
1
Dung Phuong Hoang
1
Elwalda, Abdulaziz
1
Evans, Chris
1
Georgiadis, Christos K.
1
Giraldi, Janaina de Moura Engracia
1
Gong, Wen
1
Grimes, Anthony
1
Gunn, R. W.
1
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International journal of internet marketing and advertising : IJIMA
Journal of marketing communications
Psychology & marketing
Journal of retailing and consumer services
48
Journal of business research : JBR
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Journal of internet commerce
25
International journal of hospitality management
21
International journal of electronic commerce : IJEC
20
International journal of electronic marketing and retailing : IJEMR
20
International journal of e-business research : an official publication of the Information Resources Management Association
19
International journal of business information systems : IJBIS
18
Tourism management : research, policies, practice
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Journal of travel and tourism marketing
14
Journal of hospitality marketing & management
13
International journal of retail & distribution management
12
Journal of fashion marketing and management
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of contemporary hospitality management
11
Electronic commerce research
10
Journal of electronic commerce research : JECR
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Information systems research : ISR
9
Journal of vacation marketing : an international journal
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Technological forecasting & social change : an international journal
8
The service industries journal
8
Journal of advertising research
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Global business review
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of technology marketing : IJTMkt
6
Journal of global information management : an official publication of the Information Resources Management Association
6
Journal of international consumer marketing
6
Journal of management information systems : JMIS
6
Journal of organizational computing and electronic commerce
6
Journal of promotion management : JPM
6
Management information systems : mis quarterly
6
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ECONIS (ZBW)
46
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1
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
2
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
3
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
4
Facts or story? : the impact of website content on narrative believability and purchase intention
Cassar, Mario
;
Caruana, Albert
;
Konietzny, Jirka
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 637-656
Persistent link: https://www.econbiz.de/10013371056
Saved in:
5
Chinese website design : communication as a mirror of culture
Capece, Guendalina
;
Di Pillo, Francesca
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
Saved in:
6
Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.
;
Sun, Ruoyu
;
Deng, Huixin
;
Pal, Sanchary
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
Saved in:
7
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
8
Impact of message design on banner advertising involvement and effectiveness : an empirical investigation
Namin, Aidin
;
Hamilton, Mitchell L.
;
Rohm, Andrew J.
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10012203397
Saved in:
9
The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context
Dung Phuong Hoang
;
Nam Hoai Nguyen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 215-235
Persistent link: https://www.econbiz.de/10012284806
Saved in:
10
Organic and sponsored ads : study on online purchase intent and visual behaviour
Souza, Marina Teixeira de
;
Oliveira, Jorge Henrique …
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 318-335
Persistent link: https://www.econbiz.de/10012284825
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