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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing management : MM"
~subject:"Internet marketing"
~subject:"Marketing management"
~subject:"Viral marketing"
~subject:"Werbewirkung"
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Internet marketing
Marketing management
Viral marketing
Werbewirkung
Consumer behaviour
321
Konsumentenverhalten
321
Online-Marketing
245
Social Web
184
Social web
184
Brand management
167
Markenführung
167
Marketingmanagement
151
Beziehungsmarketing
147
Relationship marketing
147
Brand image
96
Markenimage
96
Virales Marketing
85
Advertising effects
82
Marketing
75
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69
social media
67
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66
Marketing theory
62
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62
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58
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58
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50
Online-Handel
50
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Assimakopoulos, Costas
4
Erkan, Ismail
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Hunt, Shelby D.
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Rita, Paulo
4
Dessart, Laurence
3
Hewer, Paul
3
Johnson, Lester W.
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Pentina, Iryna
3
Tadajewski, Mark
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Aitken, Robert
2
Antoniadis, Ioannis
2
Bao, Tong
2
Baxter, Ian
2
Boutsouki, Christina
2
Brettel, Malte
2
Brown, Stephen
2
Burton, Jamie
2
Butler, Patrick
2
Buttle, Francis A.
2
Calder, Bobby J.
2
Collins, Neil
2
Dermody, Janine
2
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Djafarova, Elmira
2
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Donaldson, Bill
2
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2
Ellonen, Hanna-Kaisa
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Elwalda, Abdulaziz
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2
Fortin, David R.
2
Golf-Papez, Maja
2
Greve, Goetz
2
Guerreiro, João Pedro Silva Martins
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hanmer-Lloyd, Stuart
2
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Academy of Marketing
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
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International journal of internet marketing and advertising : IJIMA
Journal of marketing management : MM
Journal of business research : JBR
786
Journal of retailing and consumer services
354
Industrial marketing management : the international journal for industrial and high-tech firms
315
SpringerLink / Bücher
307
Journal of marketing communications
279
Journal of strategic marketing
243
Journal of advertising research
227
European journal of marketing : EJM
196
International journal of advertising : the review of marketing communications
180
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
177
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
175
International journal of hospitality management
174
Journal of marketing
173
Psychology & marketing
171
Management science : journal of the Institute for Operations Research and the Management Sciences
166
Journal of the Academy of Marketing Science
165
Marketing intelligence & planning
154
International journal of advertising : the quarterly review of marketing communications
153
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
153
Tourism management : research, policies, practice
145
Springer eBook Collection
132
The journal of product & brand management
130
The journal of brand management : an international journal
127
Journal of marketing research : JMR
126
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
125
The journal of business & industrial marketing
124
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
121
Europäische Hochschulschriften / 5
119
Information systems research : ISR
117
Journal of promotion management : JPM
117
Cogent business & management
116
Journal of promotion management : innovations in planning and applied research
114
Asia Pacific journal of marketing and logistics
110
Business horizons
106
International journal of electronic marketing and retailing : IJEMR
101
International journal of technology marketing : IJTMkt
101
Technological forecasting & social change : an international journal
101
Journal of travel and tourism marketing
100
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ECONIS (ZBW)
427
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1
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427
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1
A comparative impact of cause-related
marketing
and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
2
The mediating effect of luxury perception on the relationship between social media
marketing
and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
3
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
4
The role of audiences' benign envy in influencer
marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
5
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
6
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
7
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
8
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
9
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
10
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
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