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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing management : MM"
~subject:"Internet marketing"
~subject:"Marketing management"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
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International journal of internet marketing and advertising : IJIMA
Journal of marketing management : MM
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of advertising : the review of marketing communications
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Special issue on: strategic use of social media as a
marketing
tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
2
Special issue on: Internet
marketing
and advertising : a tribute to editor Emerita Professor Hsiuju Rebecca Yen
Li, Eldon Yu-zen
(
ed.
);
Chang, Fang-Kai
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014442659
Saved in:
3
Special issue on: social media
marketing
in the digital era
Unal, Sevtap
(
ed.
);
Erkan, Ismail
(
ed.
);
Acikgoz, Fulya
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012670660
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