//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing management : MM"
~subject:"Internet marketing"
~subject:"Marketing management"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"MARKETING"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Marketing management
Werbewirkung
Consumer behaviour
321
Konsumentenverhalten
321
Online-Marketing
245
Social Web
184
Social web
184
Brand management
167
Markenführung
167
Marketingmanagement
151
Beziehungsmarketing
147
Relationship marketing
147
Brand image
96
Markenimage
96
Viral marketing
85
Virales Marketing
85
Advertising effects
82
Marketing
75
Werbung
69
social media
67
Advertising
66
Marketing theory
62
Marketingtheorie
62
USA
58
United States
58
Online retailing
50
Online-Handel
50
Großbritannien
45
United Kingdom
45
Customer satisfaction
43
E-commerce
43
Electronic Commerce
43
Kundenzufriedenheit
43
Market research
43
Marktforschung
43
Brand
41
Markenartikel
40
Social marketing
32
Emotion
29
more ...
less ...
Online availability
All
Undetermined
151
Type of publication
All
Article
371
Book / Working Paper
22
Type of publication (narrower categories)
All
Article in journal
392
Aufsatz in Zeitschrift
392
Collection of articles of several authors
19
Sammelwerk
19
Case study
6
Fallstudie
6
Aufsatzsammlung
3
Conference paper
3
Conference proceedings
3
Konferenzbeitrag
3
Konferenzschrift
3
Festschrift
1
more ...
less ...
Language
All
English
393
Author
All
Assimakopoulos, Costas
4
Hunt, Shelby D.
4
Rita, Paulo
4
Dessart, Laurence
3
Hewer, Paul
3
Johnson, Lester W.
3
Pentina, Iryna
3
Tadajewski, Mark
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Aitken, Robert
2
Antoniadis, Ioannis
2
Baxter, Ian
2
Boutsouki, Christina
2
Brettel, Malte
2
Brown, Stephen
2
Burton, Jamie
2
Butler, Patrick
2
Calder, Bobby J.
2
Collins, Neil
2
Dermody, Janine
2
Dibb, Sally
2
Doherty, Anne Marie
2
Donaldson, Bill
2
Duh, Helen Inseng
2
Erkan, Ismail
2
Ewing, Michael
2
Fortin, David R.
2
Greve, Goetz
2
Guerreiro, João Pedro Silva Martins
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hanmer-Lloyd, Stuart
2
Hatzithomas, Leonidas
2
Jaworski, Bernard J.
2
Jiang, Pingjun
2
Koh, Anthony C.
2
Kwon, Eun Sook
2
Lang, John T.
2
Logan, Kelty
2
more ...
less ...
Institution
All
Academy of Marketing
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of marketing management : MM
Journal of business research : JBR
667
Industrial marketing management : the international journal for industrial and high-tech firms
296
SpringerLink / Bücher
293
Journal of retailing and consumer services
278
Journal of marketing communications
256
Journal of strategic marketing
214
Journal of advertising research
205
European journal of marketing : EJM
178
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
157
International journal of advertising : the review of marketing communications
156
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
155
Journal of marketing
147
Management science : journal of the Institute for Operations Research and the Management Sciences
146
Journal of the Academy of Marketing Science
145
International journal of advertising : the quarterly review of marketing communications
137
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Marketing intelligence & planning
128
Springer eBook Collection
128
Psychology & marketing
126
International journal of hospitality management
121
Europäische Hochschulschriften / 5
119
The journal of business & industrial marketing
119
The journal of product & brand management
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Journal of promotion management : JPM
112
The journal of brand management : an international journal
111
Tourism management : research, policies, practice
106
Business horizons
103
Journal of promotion management : innovations in planning and applied research
103
Journal of marketing research : JMR
100
Cogent business & management
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
International journal of technology marketing : IJTMkt
95
Asia Pacific journal of marketing and logistics
93
International journal of electronic marketing and retailing : IJEMR
93
Journal of advertising : official publication of the American Academy of Advertising
91
Gabler Edition Wissenschaft
90
Information systems research : ISR
89
more ...
less ...
Source
All
ECONIS (ZBW)
393
Showing
1
-
10
of
393
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A comparative impact of cause-related
marketing
and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
2
The mediating effect of luxury perception on the relationship between social media
marketing
and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
3
The role of audiences' benign envy in influencer
marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
4
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
5
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
6
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
7
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
8
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
9
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
10
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->