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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Virales Marketing"
~type:"article"
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Search: subject_exact:"Social network services"
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Virales Marketing
Social Web
235
Social web
235
Internet marketing
166
Online-Marketing
166
Consumer behaviour
153
Konsumentenverhalten
153
Brand management
78
Markenführung
78
Beziehungsmarketing
61
Relationship marketing
61
Viral marketing
61
social media
53
Brand image
43
Markenimage
43
Advertising effects
39
Werbewirkung
39
Facebook
30
Advertising
29
Online retailing
29
Online-Handel
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Marketing management
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Marketingmanagement
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Social media marketing
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Werbung
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Social network
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Internet
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Social networking sites
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United States
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electronic word-of-mouth
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Altobello, Suzanne A.
2
Bao, Tong
2
Coker, Kesha K.
2
Adjei, Mavis T.
1
Ahn, Joong-Ho
1
Aksoy, Nilsah Cavdar
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Al-Karaghouli, Wafi
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1
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1
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1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
92
Journal of retailing and consumer services
43
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
Information systems research : ISR
31
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of marketing
22
International journal of advertising : the review of marketing communications
21
Electronic commerce research
19
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of advertising : the quarterly review of marketing communications
17
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Psychology & marketing
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of marketing management : MM
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
61
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1
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
2
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
3
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
4
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
5
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
6
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
7
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
8
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
9
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
10
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
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