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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Online-Marketing
Brand management
135
Markenführung
135
Consumer behaviour
123
Konsumentenverhalten
123
Brand image
108
Markenimage
108
Brand
57
Markenartikel
57
Internet marketing
54
Social Web
51
Social web
51
Beziehungsmarketing
40
Relationship marketing
40
Advertising effects
36
Werbewirkung
36
Brand loyalty
18
Markentreue
16
social media
16
Advertising
15
Viral marketing
15
Virales Marketing
15
Werbung
15
Emotion
14
Marketing management
12
Marketingmanagement
12
Customer satisfaction
10
Kundenzufriedenheit
10
Facebook
8
Online retailing
8
Online-Handel
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8
United States
8
brand loyalty
8
Luxury goods
7
Luxusgüter
7
Measurement
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Messung
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Article in journal
Aufsatz in Zeitschrift
Lehrbuch
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English
54
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Ha, Louisa
2
Kwon, Eun Sook
2
Abuljadail, Mohammad
1
Ahuja, Vandana
1
Al-Mamun, Abdullah
1
Annamalai, Balamurugan
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Bang, Nguyen
1
Bhat, Savita
1
Bin Ismail, Hishamuddin
1
Carneiro-da-Cunha, Julio Araujo
1
Chakraborty, Uttam
1
Chan, Terri H.
1
Chay Yau Choon
1
Chong, Siong Choy
1
Chung, Yoo Jin
1
Dangi, Hamendra Kumar
1
De Cicco, Roberta
1
Decker, Reinhold
1
Deshwal, Pankaj
1
Dimitriadis, Sergios
1
Duh, Helen Inseng
1
El-Deeb, Sara
1
Enginkaya, Ebru
1
Evans, Geraint
1
Fantapié Altobelli, Claudia
1
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1
Gambetti, Rossella C.
1
Gammoh, Bashar S.
1
Garanti, Zanete
1
Gautam, Omvir
1
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1
Graffigna, Guendalina
1
Greve, Goetz
1
Guerreiro, Robson Coelho
1
Gupta, Amit
1
Güngör, Ayşegül Sağkaya
1
Heidari, Setareh
1
Iacobucci, Serena
1
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International journal of internet marketing and advertising : IJIMA
Marketing letters : a journal of research in marketing
Journal of business research : JBR
90
The journal of product & brand management
47
Journal of retailing and consumer services
46
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of marketing communications
28
Journal of promotion management : innovations in planning and applied research
27
International journal of advertising : the review of marketing communications
24
Journal of advertising research
19
Journal of promotion management : JPM
19
Tourism management : research, policies, practice
19
Cogent business & management
18
Marketing intelligence & planning
18
Business horizons
15
Journal of internet commerce
15
Journal of marketing management : MM
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of electronic marketing and retailing : IJEMR
13
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing
11
Psychology & marketing
11
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of fashion marketing and management
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Tourism management perspectives : TMP
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of global marketing
8
Journal of strategic marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Young consumers : insight and ideas for responsible marketers
8
European journal of marketing
7
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ECONIS (ZBW)
54
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54
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
3
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
4
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
5
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
6
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
7
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
8
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
9
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
10
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
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