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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Research"
~isPartOf:"Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte"
~subject:"Markenimage"
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Markenimage
Online-Marketing
225
Consumer behaviour
222
Konsumentenverhalten
222
Internet marketing
215
Social Web
179
Social web
179
Electronic Commerce
84
Brand management
78
Markenführung
78
Werbewirkung
74
Online retailing
72
Online-Handel
72
Advertising effects
71
Beziehungsmarketing
70
Relationship marketing
70
E-commerce
69
Werbung
65
Viral marketing
64
Virales Marketing
64
Advertising
59
Brand image
53
social media
53
Internet
48
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34
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33
Marketingmanagement
33
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25
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25
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23
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23
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18
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49
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4
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Kwon, Eun Sook
2
Abraham, Eike Jonas
1
Al-Mamun, Abdullah
1
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Chan, Terri H.
1
Chay Yau Choon
1
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1
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1
Clément, Alexandre
1
Decker, Reinhold
1
Diegel, Marius
1
Duh, Helen Inseng
1
El-Deeb, Sara
1
Enginkaya, Ebru
1
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1
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1
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1
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1
Greve, Goetz
1
Guerreiro, Robson Coelho
1
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1
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Springer Fachmedien Wiesbaden
3
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International journal of internet marketing and advertising : IJIMA
Research
Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
Journal of business research : JBR
84
Journal of retailing and consumer services
60
The journal of product & brand management
49
The journal of brand management : an international journal
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of promotion management : innovations in planning and applied research
20
Journal of marketing communications
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Cogent business & management
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Tourism management : research, policies, practice
17
Journal of internet commerce
16
Asia Pacific journal of marketing and logistics
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Marketing intelligence & planning
15
International journal of advertising : the review of marketing communications
14
Journal of promotion management : JPM
13
Psychology & marketing
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of advertising research
11
Journal of electronic commerce research : JECR
11
Tourism management perspectives : TMP
11
European journal of marketing : EJM
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Technological forecasting & social change : an international journal
10
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
International journal of consumer studies
8
Journal of fashion marketing and management
8
Young consumers : insight and ideas for responsible marketers
8
Business horizons
7
International journal of electronic commerce : IJEC
7
International journal of sports marketing & sponsorship
7
European journal of marketing
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
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ECONIS (ZBW)
53
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1
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10
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53
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1
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
2
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
3
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
4
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
5
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
6
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
7
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
8
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
9
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
10
Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
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