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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Markentreue"
~subject:"Website"
~type_genre:"Article in journal"
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Markentreue
Website
Social Web
280
Social web
280
Consumer behaviour
190
Konsumentenverhalten
190
Internet marketing
186
Online-Marketing
186
Brand management
162
Markenführung
162
Brand image
106
Markenimage
106
Beziehungsmarketing
91
Relationship marketing
91
Brand
69
Markenartikel
68
Viral marketing
63
Virales Marketing
63
social media
59
Social media
47
Advertising effects
33
Werbewirkung
33
Facebook
26
Customer integration
25
Kundenintegration
25
Advertising
23
Werbung
23
Marketing management
22
Marketingmanagement
22
Online retailing
22
Online-Handel
22
Social network
22
Soziales Netzwerk
22
Brand loyalty
17
Emotion
15
Instagram
13
Consumer engagement
12
Luxury goods
12
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12
Twitter
12
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27
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Article in journal
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27
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English
27
Author
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Guzman, Francisco
2
Moro, Sérgio
2
Ramos, Ricardo F.
2
Rita, Paulo
2
Abuljadail, Mohammad
1
Agrebi, Meriem
1
Amelia, Maria Veronica
1
Ansari, Azarnoush
1
Brexendorf, Tim Oliver
1
Bright, Laura
1
Chan, Terri H.
1
Chandon, Jean Louis
1
Chen, Hsiangting Shatina
1
Confente, Ilenia
1
Dimitriadis, Sergios
1
Doh, Sun-Jae
1
Dwivedi, Yogesh Kumar
1
Ellonen, Hanna-Kaisa
1
Faßnacht, Martin
1
Gong, Wen
1
Ha, Louisa
1
Huang, Travis K.
1
Jai, Tunmin Catherine
1
Kamboj, Shampy
1
Kaufmann, Hans Rüdiger
1
Kennedy, Eric
1
Kim, Eun-Ho
1
Koritos, Christos
1
Kucharska, Wioleta
1
Kuivalainen, Olli
1
Lee, Kelvin
1
Lin, Kuan-Yu
1
Lo, Pei-San
1
Logan, Kelty
1
Lopez, Manuela
1
Loureiro, Sandra Maria Correia
1
Manarioti, Agapi
1
Miller, Kenneth E.
1
Nantel, Jacques
1
Nawaz, Muhammad Zahid
1
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International journal of internet marketing and advertising : IJIMA
The journal of brand management : an international journal
The journal of product & brand management
Journal of retailing and consumer services
15
Journal of internet commerce
13
International journal of electronic commerce : IJEC
10
Journal of business research : JBR
8
Tourism management : research, policies, practice
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Technological forecasting & social change : an international journal
7
Global business review
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
Journal of electronic commerce research : JECR
6
International journal of business information systems : IJBIS
5
Journal of management information systems : JMIS
5
Journal of marketing communications
5
Cogent business & management
4
Electronic commerce research and applications
4
Information systems research : ISR
4
International journal of contemporary hospitality management
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of fashion marketing and management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of media business studies
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of travel and tourism marketing
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Asia Pacific journal of marketing and logistics
3
Future Business Journal
3
HMD : Praxis der Wirtschaftsinformatik
3
Health marketing quarterly
3
Information systems and e-business management : ISeB
3
International journal of hospitality management
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of communication management : an international journal
3
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ECONIS (ZBW)
27
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27
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1
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
2
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
5
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
6
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
7
Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.
;
Wang, Yi-Ting
;
Lin, Kuan-Yu
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
Saved in:
8
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
9
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
10
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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