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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~subject:"Advertising"
~subject:"Markenführung"
~subject:"electronic word-of-mouth"
~type_genre:"Article in journal"
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Advertising
Markenführung
electronic word-of-mouth
Social Web
213
Social web
213
Internet marketing
154
Online-Marketing
154
Consumer behaviour
151
Konsumentenverhalten
151
Brand management
105
Brand image
68
Markenimage
68
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67
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67
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57
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57
social media
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Wallace, Elaine
3
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Dodoo, Naa Amponsah
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International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Journal of business research : JBR
118
Journal of retailing and consumer services
64
International journal of advertising : the review of marketing communications
61
The journal of brand management : an international journal
57
Journal of promotion management : innovations in planning and applied research
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of marketing communications
35
Journal of advertising research
27
Psychology & marketing
24
International journal of advertising : the quarterly review of marketing communications
23
Journal of internet commerce
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of marketing management : MM
21
Cogent business & management
20
Business horizons
19
Journal of marketing
18
Marketing intelligence & planning
17
Technological forecasting & social change : an international journal
17
Tourism management : research, policies, practice
17
Journal of current issues and research in advertising
16
Journal of promotion management : JPM
16
International journal of electronic marketing and retailing : IJEMR
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of global marketing
14
Journal of strategic marketing
14
Asia Pacific journal of marketing and logistics
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of consumer studies
13
Journal of fashion marketing and management
13
Young consumers : insight and ideas for responsible marketers
13
Journal of advertising
12
Journal of media business studies
12
Journal of electronic commerce research : JECR
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
European Sport management quarterly : ESMQ
10
European journal of marketing : EJM
10
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ECONIS (ZBW)
129
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129
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1
A brand-centric framework for ephemeral media : conceptual approach to Instagram stories
Pınarbaşı, Fatih
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 570-592
Persistent link: https://www.econbiz.de/10012670730
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
4
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
5
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
6
Brand anthropomorphism on Twitter : communication strategies and consumer engagement
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Choi, Chang-Won
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 799-811
Persistent link: https://www.econbiz.de/10014315448
Saved in:
7
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
8
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
9
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
10
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
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