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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~subject:"Kundenintegration"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Kundenintegration
Brand management
450
Markenführung
450
Consumer behaviour
363
Konsumentenverhalten
363
Brand image
354
Markenimage
354
Brand
215
Markenartikel
213
Beziehungsmarketing
130
Relationship marketing
130
Social Web
107
Social web
107
Internet marketing
98
Online-Marketing
98
Advertising effects
55
Werbewirkung
55
Brand loyalty
42
Marketing management
42
Marketingmanagement
42
Emotion
36
Viral marketing
35
Virales Marketing
35
Luxury goods
33
Luxusgüter
33
Markentreue
33
Social media
25
USA
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Customer satisfaction
23
Kundenzufriedenheit
23
United States
23
Advertising
22
Brand extension
21
Markentransfer
21
Werbung
21
Customer integration
20
Confidence
19
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19
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Article in journal
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English
20
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Guzman, Francisco
2
Kennedy, Eric
2
Amelia, Maria Veronica
1
Annamalai, Balamurugan
1
Augusto, Mário Gomes
1
Baumgarth, Carsten
1
Behnke, Carolin
1
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Bilgram, Volker
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1
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1
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1
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1
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1
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1
Hughes, Mine Üçok
1
Jevons, Colin
1
Kaufmann, Hans Rüdiger
1
Kaur, Gurveen
1
Kristal, Samuel
1
Langaro, Daniela
1
Lee, Michael S. W.
1
Lo, Pei-San
1
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1
Manarioti, Agapi
1
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1
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International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Journal of business research : JBR
38
The journal of brand management : an international journal
20
Journal of retailing and consumer services
13
Journal of marketing management : MM
9
Marketing intelligence & planning
7
International journal of hospitality management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of strategic marketing
6
Journal of promotion management : innovations in planning and applied research
5
Marketing theory
5
The journal of services marketing
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of contemporary hospitality management
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of creating value
3
Journal of electronic commerce research : JECR
3
Journal of internet commerce
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Technological forecasting & social change : an international journal
3
The service industries journal
3
Business horizons
2
Electronic commerce research
2
International journal of bank marketing
2
International journal of innovation management
2
International journal of technology marketing : IJTMkt
2
Journal for international business and entrepreneurship development
2
Journal of advertising research
2
Journal of consumer marketing
2
Journal of hospitality marketing & management
2
Journal of international marketing
2
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ECONIS (ZBW)
20
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1
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10
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20
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date (newest first)
date (oldest first)
1
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
2
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
3
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
4
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
5
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
6
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
7
Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value
Lee, Michael S. W.
;
Soon, Ian
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 351-364
Persistent link: https://www.econbiz.de/10011777356
Saved in:
8
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
9
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
10
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
1
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