//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The marketing review"
~language:"eng"
~language:"nor"
~person:"Bang, Nguyen"
~person:"Srivastava, Vibhava"
~subject:"Consumer behaviour"
~subject:"Kapitaleinkommen"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Kapitaleinkommen
Konsumentenverhalten
7
Brand management
6
Markenführung
6
Beziehungsmarketing
4
Brand image
4
Markenimage
4
Relationship marketing
4
India
2
Indien
2
Internet marketing
2
Literature review
2
Online-Marketing
2
Social Web
2
Social web
2
Advertising
1
Advertising effects
1
Anti-brand
1
Attachment
1
Bekleidung
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand architecture
1
Brand behaviour funnel
1
Brand strategy
1
Branding
1
Branding in higher education
1
Clothing
1
Confidence
1
Corporate branding
1
Corporate reputation
1
Customer-contact employees
1
Dark side
1
Definition
1
Economics
1
Environmental consciousness
1
Finance and accounting
1
Firmenimage
1
Gerechtigkeit
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
7
Language
All
English
Norwegian
Author
All
Bang, Nguyen
Srivastava, Vibhava
Dwivedi, Yogesh Kumar
6
Rita, Paulo
5
Melewar, T. C.
4
Moschis, George P.
3
Sarkar, Abhigyan
3
Shareef, Mahmud Akhter
3
Williams, Michael D.
3
Annamalai, Balamurugan
2
Bao, Tong
2
Dangi, Hamendra Kumar
2
Datta, Biplab
2
Duh, Helen Inseng
2
Elwalda, Abdulaziz
2
Erkan, Ismail
2
Fortin, David R.
2
Giovanis, Apostolos N.
2
Giraldi, Janaina de Moura Engracia
2
Guerreiro, João Pedro Silva Martins
2
Gupta, Devashish Das
2
Ismail, Ahmed Rageh
2
Jayawardhena, Chanaka
2
Kaur, Manpreet
2
Kwon, Eun Sook
2
Lee, Chunsik
2
Logan, Kelty
2
Malik, Anuradha
2
Moro, Sérgio
2
Mukherjee, Srabanti
2
Rana, Nripendra P.
2
Sadh, Ashish
2
Sanz Blas, Silvia
2
Shobeiri, Saeed
2
Simkin, Lyndon
2
Varshney, Sanjeev
2
Wu, Linwan
2
Abdalla, Márcio Moutinho
1
Abdrabbo, Tariq
1
Abuljadail, Mohammad
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
The marketing review
Asia-Pacific journal of business administration
3
Journal of business research : JBR
3
Marketing intelligence & planning
3
International journal of hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Business process management journal
1
Business strategy and the environment
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
International journal of Indian culture and business management
1
International journal of consumer studies
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
2
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
3
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
4
Modelling antecedents of scepticism towards green advertising : evidence from India
Srivastava, Vibhava
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10011859034
Saved in:
5
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
6
Fairness quality : the role of fairness in a social and ethically oriented marketing landscape
Bang, Nguyen
;
Simkin, Lyndon
- In:
The marketing review
12
(
2012
)
4
,
pp. 333-344
Persistent link: https://www.econbiz.de/10009713539
Saved in:
7
The dark side of CRM
Bang, Nguyen
- In:
The marketing review
11
(
2011
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10009356736
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->