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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~language:"eng"
~language:"nor"
~person:"Bang, Nguyen"
~person:"Moschis, George P."
~person:"Srivastava, Vibhava"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
6
Internet marketing
4
Online-Marketing
4
Advertising
3
Advertising effects
3
Werbewirkung
3
Werbung
3
Brand image
2
Brand management
2
India
2
Indien
2
Internet
2
Markenführung
2
Markenimage
2
Social Web
2
Social web
2
cartoons
2
Bekleidung
1
Beziehungsmarketing
1
Clothing
1
Elderly people
1
Environmental consciousness
1
Green marketing
1
Relationship marketing
1
SEM
1
Sustainable product
1
Umweltbewusstsein
1
advertising
1
advertising design
1
banner advertising
1
brand consciousness
1
brand equity
1
brand loyalty
1
cartoon ads
1
consumer behaviour
1
control theory
1
customer loyalty
1
environment consciousness
1
green advertising
1
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Online availability
All
Undetermined
2
Type of publication
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Article
6
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
6
Language
All
English
Norwegian
Author
All
Bang, Nguyen
Moschis, George P.
Srivastava, Vibhava
Rita, Paulo
5
Bao, Tong
2
Dangi, Hamendra Kumar
2
Duh, Helen Inseng
2
Elwalda, Abdulaziz
2
Erkan, Ismail
2
Fortin, David R.
2
Giraldi, Janaina de Moura Engracia
2
Guerreiro, João Pedro Silva Martins
2
Kwon, Eun Sook
2
Lee, Chunsik
2
Logan, Kelty
2
Malik, Anuradha
2
Moro, Sérgio
2
Ramos, Ricardo F.
2
Sanz Blas, Silvia
2
Wu, Linwan
2
Abdalla, Márcio Moutinho
1
Abdrabbo, Tariq
1
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Aghniadi
1
Ahmed, Zafar U.
1
Ahn, Joong-Ho
1
Akar, Ezgi
1
Akdoğan, Kutay
1
Al Khasawneh, Mohammad Hamdi
1
Al-Hujran, Omar
1
Al-Mamun, Abdullah
1
Aldás-Manzano, Joaquín
1
Alexandrovskiy, Sergey
1
Algharabat, Raed S.
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
1
Amoako, George Kofi
1
An, Soontae
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
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Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
The marketing review
4
Asia-Pacific journal of business administration
3
International journal of consumer studies
3
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
International journal of hospitality management
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
The journal of services marketing
2
Australasian marketing journal
1
Business process management journal
1
Business strategy and the environment
1
Cogent business & management
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
International journal of Indian culture and business management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International studies of management and organization
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing : an international journal
1
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Source
All
ECONIS (ZBW)
6
Showing
1
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6
of
6
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articles prioritized
date (newest first)
date (oldest first)
1
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
2
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
3
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
4
Modelling antecedents of scepticism towards green advertising : evidence from India
Srivastava, Vibhava
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10011859034
Saved in:
5
Explaning older consumers' low use of the internet
Jul Thanasrivanitchai
;
Moschis, George P.
;
Shannon, Randall
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011859085
Saved in:
6
Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
Saved in:
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