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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~language:"eng"
~subject:"Markenführung"
~subject:"marketing"
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Markenführung
marketing
Internet marketing
9
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9
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7
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Alvarez-Altamirano, Katerina
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Costa, Renato J. Lopes da
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International journal of internet marketing and advertising : IJIMA
Management science : journal of the Institute for Operations Research and the Management Sciences
55
Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
Journal of business research : JBR
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of strategic marketing
14
Business history
13
International journal of consumer studies
13
Journal of marketing education : JME
13
Journal of marketing management : MM
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of travel and tourism marketing
11
Marketing theory
11
Health marketing quarterly
10
International journal of islamic marketing and branding
10
International journal of technology marketing : IJTMkt
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of macromarketing : examining the interactions among markets, marketing, and society
10
The journal of product & brand management
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
Cogent business & management
9
Journal of macromarketing
9
Journal of promotion management : innovations in planning and applied research
9
Operations research
9
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
9
Annals of Faculty of Economics
8
International Journal of Sports Marketing and Sponsorship
8
International journal of sport management and marketing : IJSMM
8
Journal of food products marketing
8
Journal of marketing
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Marketing i menedžment innovacij : m&mi
8
Psychology & marketing
8
Amfiteatru Economic Journal
7
European research studies
7
International journal of business excellence
7
Journal of international food & agribusiness marketing
7
Journal of nonprofit & public sector marketing
7
Management & Marketing
7
SpringerLink / Bücher
7
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ECONIS (ZBW)
10
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1
Applications of virtual reality in marketing (2000-2020) : a 4C marketing-mix based review and future research agenda
Yadav, Nidhi
;
Sota, Shikha
;
Chaudhary, Harish
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 121-147
Persistent link: https://www.econbiz.de/10014318248
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
4
Instagram marketing : understanding the adoption factors for small and medium enterprises
Zuraini Harun
;
Farzana Parveen
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 527-549
Persistent link: https://www.econbiz.de/10012670718
Saved in:
5
Online influencers : healthy food or fake news
Vasconcelos, Catarina
;
Costa, Renato J. Lopes da
;
Dias, …
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 149-175
Persistent link: https://www.econbiz.de/10012512709
Saved in:
6
Searching for answers? : an examination of search engine advertisement strategy, ranking and keywords to generate clicks
North, Michael
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 454-471
Persistent link: https://www.econbiz.de/10012512674
Saved in:
7
E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos
;
Sfakianakis, Michael
;
Myloni, Barbara
; …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
Saved in:
8
Gamification in a servicescape context : a conceptual framework
Helmefalk, Miralem
;
Marcusson, Leif
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012105496
Saved in:
9
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, M.
;
Maree, T.
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10012155296
Saved in:
10
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
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