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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~source:"econis"
~subject:"Virales Marketing"
~subject:"social media marketing"
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Virales Marketing
social media marketing
Social Web
145
Social web
145
Internet marketing
108
Online-Marketing
108
Consumer behaviour
93
Konsumentenverhalten
93
social media
53
Brand management
48
Markenführung
48
Viral marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Brand image
29
Markenimage
29
Advertising effects
26
Werbewirkung
26
Advertising
21
Werbung
21
Facebook
16
Online retailing
16
Online-Handel
16
Marketing management
15
Marketingmanagement
15
Social network
14
Soziales Netzwerk
14
electronic word-of-mouth
12
Brand
10
Markenartikel
10
consumer behaviour
10
E-commerce
9
Electronic Commerce
9
Instagram
9
advertising
9
Twitter
8
Website
8
eWOM
8
influencer marketing
8
Internet
7
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48
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English
48
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Bao, Tong
2
Ahn, Joong-Ho
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Alan, Alev Kocak
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Alboqami, Hassan
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Armelini, Guillermo
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Babakus, Emin
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Baek, Hyunmi
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Baeshen, Yasser
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Balakrishnan, Janarthanan
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Balasubramanian, Senthil Arasu
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Boistel, Philippe
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Bélanger, Charles H.
1
Chan, Terri H.
1
Chang, Tung-Lung Steven
1
Chaudhary, Monica
1
Chay Yau Choon
1
Dagistanli, Hayri Sinan
1
Dahka, Zohreh Yousefi
1
Dangi, Hamendra Kumar
1
De Cicco, Roberta
1
Decker, Reinhold
1
Deshwal, Pankaj
1
Diirr, Bruna
1
Djafarova, Elmira
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Duffett, Rodney Graeme
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Duh, Helen Inseng
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El-Deeb, Sara
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Flaswinkel, Anne Mareike
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
92
Journal of retailing and consumer services
43
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
34
Information systems research : ISR
33
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Journal of management information systems : JMIS
28
International journal of advertising : the review of marketing communications
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of marketing
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of promotion management : innovations in planning and applied research
20
Electronic commerce research
19
International journal of electronic marketing and retailing : IJEMR
19
Psychology & marketing
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Journal of marketing management : MM
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of technology marketing : IJTMkt
17
Journal of hospitality marketing & management
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of business information systems : IJBIS
15
Journal of internet commerce
15
Journal of marketing research : JMR
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Business horizons
13
International journal of consumer studies
13
Journal of global marketing
13
Journal of advertising research
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
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ECONIS (ZBW)
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1
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
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2
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
3
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
4
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
5
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
6
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
7
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
8
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
9
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
10
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
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