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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand image"
~subject:"Brand management"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
118
Online-Marketing
118
Social Web
93
Social web
93
Advertising effects
52
Werbewirkung
52
Markenführung
51
Online retailing
51
Online-Handel
51
Beziehungsmarketing
44
Relationship marketing
44
Viral marketing
42
Virales Marketing
42
Markenimage
39
Advertising
38
Werbung
38
social media
34
E-commerce
27
Electronic Commerce
27
Website
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Confidence
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Vertrauen
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Brand
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Markenartikel
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purchase intention
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Marketing management
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Marketingmanagement
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consumer behaviour
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India
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Indien
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Innovation adoption
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Innovationsakzeptanz
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56
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Kwon, Eun Sook
2
Rita, Paulo
2
Abuljadail, Mohammad
1
Al-Mamun, Abdullah
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
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Annamalai, Balamurugan
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Barretta, Paul G.
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1
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1
Chay Yau Choon
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1
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1
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1
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1
Dangi, Hamendra Kumar
1
De Cicco, Roberta
1
Decker, Reinhold
1
Deshwal, Pankaj
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Dimitriadis, Sergios
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1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
489
Journal of retailing and consumer services
322
The journal of product & brand management
300
The journal of brand management : an international journal
297
Psychology & marketing
126
Asia Pacific journal of marketing and logistics
110
European journal of marketing : EJM
96
Journal of marketing communications
94
International journal of hospitality management
87
Journal of international consumer marketing
80
Journal of strategic marketing
71
International journal of advertising : the review of marketing communications
68
International marketing review
67
Marketing intelligence & planning
67
The journal of consumer marketing
66
Journal of promotion management : innovations in planning and applied research
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of fashion marketing and management
63
Journal of global marketing
62
Journal of marketing
61
Marketing letters : a journal of research in marketing
61
Journal of marketing management : MM
60
Journal of the Academy of Marketing Science
59
Cogent business & management
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Journal of promotion management : JPM
55
International journal of consumer studies
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
Journal of travel and tourism marketing
49
The IUP journal of brand management : IJBRM
48
Journal of Islamic marketing
47
Journal of international marketing
45
International journal of advertising : the quarterly review of marketing communications
44
Journal of marketing research : JMR
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Qualitative market research : an international journal
42
International journal of retail & distribution management
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
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ECONIS (ZBW)
56
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21
Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
Saved in:
22
Optimal Instagram advertising design features : a study on brand image and millennials' purchase intention
Rizomyliotis, Ioannis
;
Zafeiriadis, Dimitrios
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 394-411
Persistent link: https://www.econbiz.de/10012670670
Saved in:
23
Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng
;
Thabethe, Thabile
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 477-497
Persistent link: https://www.econbiz.de/10012670702
Saved in:
24
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
25
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
26
"Fame and Envy 2.0" in luxury fashion influencer marketing on Instagram : comparison between mega-celebrities and micro-celebrities
Jin, Seunga Venus
;
Muqaddam, Aziz
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 176-200
Persistent link: https://www.econbiz.de/10012512743
Saved in:
27
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
28
Negative eWOM on social media : role of individual, contextual and social determinants
Sharma, Isha
;
Jain, Kokil
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 377-398
Persistent link: https://www.econbiz.de/10012512664
Saved in:
29
Social break up : why consumers hide and unlike brands on Facebook
Kwon, Eun Sook
;
Kim, Eunice
;
Chung, Yoo Jin
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 299-317
Persistent link: https://www.econbiz.de/10012284820
Saved in:
30
Did you read the news before playing the advergame? : the effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Güngör, Ayşegül Sağkaya
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012252806
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