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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Facebook"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Facebook
Virales Marketing
Social Web
145
Social web
145
Internet marketing
111
Online-Marketing
111
Consumer behaviour
94
Konsumentenverhalten
94
social media
53
Brand management
49
Markenführung
49
Viral marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Brand image
29
Markenimage
29
Advertising effects
26
Werbewirkung
26
Advertising
21
Werbung
21
Online retailing
17
Online-Handel
17
Marketing management
16
Marketingmanagement
16
Social network
14
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14
electronic word-of-mouth
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social media marketing
11
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consumer behaviour
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advertising
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52
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52
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Bao, Tong
2
Boutsouki, Christina
2
Afolabi, Ibukun Tolulope
1
Ahn, Joong-Ho
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Alan, Alev Kocak
1
Alboqami, Hassan
1
Annamalai, Balamurugan
1
Armelini, Guillermo
1
Ayo, Charles K.
1
Babakus, Emin
1
Baek, Hyunmi
1
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1
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1
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1
Boistel, Philippe
1
Bélanger, Charles H.
1
Chan, Terri H.
1
Chang, Tung-Lung Steven
1
Chay Yau Choon
1
Dagistanli, Hayri Sinan
1
Dahka, Zohreh Yousefi
1
Dangi, Hamendra Kumar
1
De Cicco, Roberta
1
Decker, Reinhold
1
Deshwal, Pankaj
1
Djafarova, Elmira
1
Duh, Helen Inseng
1
Ellonen, Hanna-Kaisa
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Erkan, Ismail
1
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1
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1
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1
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1
Fernandes, Semila Fenelly
1
Flaswinkel, Anne Mareike
1
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1
Ghoneim, Ahmad
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
105
Journal of retailing and consumer services
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Journal of marketing communications
37
International journal of hospitality management
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Information systems research : ISR
34
Tourism management : research, policies, practice
31
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
24
International journal of advertising : the quarterly review of marketing communications
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of marketing
22
The journal of product & brand management
22
Electronic commerce research
20
Journal of hospitality marketing & management
20
Journal of promotion management : innovations in planning and applied research
20
Business horizons
19
Journal of electronic commerce research : JECR
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Psychology & marketing
19
International journal of business information systems : IJBIS
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
International journal of contemporary hospitality management
17
Journal of marketing management : MM
17
Journal of travel and tourism marketing
17
Technological forecasting & social change : an international journal
17
International journal of technology marketing : IJTMkt
15
Journal of advertising research
15
Journal of marketing research : JMR
15
International journal of consumer studies
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of internet commerce
14
Journal of the Academy of Marketing Science
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Management information systems : mis quarterly
11
The service industries journal
11
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ECONIS (ZBW)
52
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1
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
2
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
3
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
4
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
5
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
6
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
7
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
8
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
9
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
10
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
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