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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Instagram"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Instagram
Virales Marketing
Social Web
145
Social web
145
Internet marketing
111
Online-Marketing
111
Consumer behaviour
94
Konsumentenverhalten
94
social media
53
Brand management
49
Markenführung
49
Viral marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Brand image
29
Markenimage
29
Advertising effects
26
Werbewirkung
26
Advertising
21
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21
Online retailing
17
Online-Handel
17
Facebook
16
Marketing management
16
Marketingmanagement
16
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14
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electronic word-of-mouth
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social media marketing
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44
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Bao, Tong
2
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1
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1
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1
Al-Mamun, Abdullah
1
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Alboqami, Hassan
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1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
97
Journal of retailing and consumer services
49
Journal of marketing communications
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
33
Tourism management : research, policies, practice
33
International journal of hospitality management
31
International journal of advertising : the review of marketing communications
29
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of marketing
22
International journal of advertising : the quarterly review of marketing communications
20
The journal of product & brand management
20
Electronic commerce research
19
International journal of electronic marketing and retailing : IJEMR
19
Psychology & marketing
19
Journal of electronic commerce research : JECR
18
Journal of hospitality marketing & management
18
Journal of promotion management : innovations in planning and applied research
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of marketing management : MM
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Technological forecasting & social change : an international journal
17
International journal of contemporary hospitality management
16
Journal of travel and tourism marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of advertising research
15
International journal of consumer studies
14
Journal of marketing research : JMR
14
Business horizons
13
Journal of internet commerce
13
International journal of business information systems : IJBIS
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Cogent business & management
11
International journal of technology marketing : IJTMkt
11
Journal of global marketing
11
Journal of the Academy of Marketing Science
11
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ECONIS (ZBW)
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1
A brand-centric framework for ephemeral media : conceptual approach to Instagram stories
Pınarbaşı, Fatih
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 570-592
Persistent link: https://www.econbiz.de/10012670730
Saved in:
2
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
3
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
4
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
5
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
6
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
7
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
8
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
9
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
10
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
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