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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Konsumentenverhalten"
~subject:"Marketingtheorie"
~subject:"Social Web"
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Konsumentenverhalten
Marketingtheorie
Social Web
Internet marketing
199
Online-Marketing
199
Consumer behaviour
161
Social web
135
Brand management
66
Markenführung
66
Beziehungsmarketing
65
Relationship marketing
65
Advertising effects
61
Werbewirkung
61
Viral marketing
59
Virales Marketing
59
Werbung
53
social media
51
Advertising
50
Brand image
47
Markenimage
47
Online retailing
41
Online-Handel
41
E-commerce
37
Electronic Commerce
37
Marketing management
29
Marketingmanagement
29
Internet
20
Website
20
Customer satisfaction
18
Kundenzufriedenheit
18
USA
18
United States
18
Facebook
16
Brand
15
Markenartikel
15
advertising
14
Confidence
13
Vertrauen
13
purchase intention
13
social media marketing
13
Mobile communications
12
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Undetermined
122
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206
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6
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Article in journal
210
Aufsatz in Zeitschrift
210
Collection of articles of several authors
4
Sammelwerk
4
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2
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English
212
Author
All
Erkan, Ismail
4
Rita, Paulo
4
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Bao, Tong
2
Boutsouki, Christina
2
Dangi, Hamendra Kumar
2
Duh, Helen Inseng
2
Elwalda, Abdulaziz
2
Giraldi, Janaina de Moura Engracia
2
Greve, Goetz
2
Guerreiro, João Pedro Silva Martins
2
Ha, Louisa
2
Hatzithomas, Leonidas
2
Jiang, Pingjun
2
Kwon, Eun Sook
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Moro, Sérgio
2
Moschis, George P.
2
Pascucci, Federica
2
Ramos, Ricardo F.
2
Srivastava, Vibhava
2
Wu, Linwan
2
Abhijith, U.
1
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
1
Aghniadi
1
Agrebi, Meriem
1
Ahmed, Zafar U.
1
Ahn, Joong-Ho
1
Akdoğan, Kutay
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Al-Mudahka, Lolwah
1
Alan, Alev Kocak
1
Alarcón-del-Amo, María-del-Carmen
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
1,193
Journal of retailing and consumer services
975
International journal of hospitality management
354
The journal of product & brand management
332
The journal of brand management : an international journal
326
Psychology & marketing
288
SpringerLink / Bücher
286
Journal of marketing communications
245
Industrial marketing management : the international journal for industrial and high-tech firms
240
Journal of marketing management : MM
238
Journal of the Academy of Marketing Science
236
Asia Pacific journal of marketing and logistics
220
European journal of marketing : EJM
211
Journal of marketing
206
Journal of travel and tourism marketing
204
Journal of marketing research : JMR
203
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
189
Journal of strategic marketing
188
The journal of services marketing
186
Tourism management : research, policies, practice
184
Cogent business & management
182
Marketing intelligence & planning
174
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
173
Journal of retailing
168
International journal of advertising : the review of marketing communications
167
International journal of contemporary hospitality management
163
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
162
Marketing letters : a journal of research in marketing
156
Journal of hospitality marketing & management
151
International journal of consumer studies
142
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
141
The international review of retail, distribution and consumer research
141
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
137
Journal of international consumer marketing
136
Journal of promotion management : innovations in planning and applied research
136
Marketing theory
136
Management science : journal of the Institute for Operations Research and the Management Sciences
135
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
131
International journal of retail & distribution management
130
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ECONIS (ZBW)
212
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212
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1
A comparative impact of cause-related
marketing
and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
2
The mediating effect of luxury perception on the relationship between social media
marketing
and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
3
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
4
The role of audiences' benign envy in influencer
marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
5
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
6
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
7
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
8
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
9
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
10
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
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