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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Kundenzufriedenheit"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Guidebook"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Kundenzufriedenheit
Brand management
66
Markenführung
66
Consumer behaviour
56
Konsumentenverhalten
56
Internet marketing
51
Online-Marketing
51
Social Web
50
Social web
50
Brand image
48
Markenimage
48
Beziehungsmarketing
29
Relationship marketing
29
Advertising effects
20
Werbewirkung
20
Brand
16
Markenartikel
16
social media
16
Viral marketing
14
Virales Marketing
14
Advertising
10
Werbung
10
Brand loyalty
8
Facebook
8
Markentreue
8
brand loyalty
8
Customer satisfaction
7
Marketing management
7
Marketingmanagement
7
Online retailing
7
Online-Handel
7
purchase intention
7
social media marketing
7
Structural equation model
6
Strukturgleichungsmodell
6
Emotion
5
Instagram
5
Internet
5
brand equity
5
brand image
5
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Article
7
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Article in journal
Aufsatz in Zeitschrift
Guidebook
Lehrbuch
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English
7
Author
All
Amlus, Mohammad Harith
1
Carneiro-da-Cunha, Julio Araujo
1
Giovanis, Apostolos N.
1
Guerreiro, Robson Coelho
1
Gursimranjit Singh
1
Jaggi, Shamily
1
Jansen, Bernard J.
1
Mattila, Anna S.
1
Mohseni, Mohammad Zia
1
Muhammad Shahar Jusoh
1
Nim, Dheeraj
1
Pedersen, Per Egil
1
Santi, Pedro Victor de
1
Solem, Birgit Andrine Apenes
1
Syahida Abd Aziz
1
Titkanloo, Saeed Jafari
1
Tomaras, Petros
1
Zhang, Lu
1
Zondiros, Dimitris
1
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Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
43
Journal of business research : JBR
41
International journal of hospitality management
29
The journal of brand management : an international journal
24
Journal of travel and tourism marketing
21
Journal of hospitality marketing & management
16
The journal of product & brand management
16
Asia Pacific journal of marketing and logistics
13
Cogent business & management
11
International journal of contemporary hospitality management
11
Journal of strategic marketing
11
Psychology & marketing
10
Services marketing quarterly
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Journal of vacation marketing
8
The journal of services marketing
8
The service industries journal
8
Tourism management : research, policies, practice
8
European journal of marketing : EJM
7
Journal of Islamic marketing
7
Journal of destination marketing & management
7
Pakistan journal of commerce and social sciences
7
Global business review
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : MM
6
Nepalese journal of economics : a publication of Uniglobe College
6
Inventi impact: retailing & consumer services
5
Journal of marketing analytics : JMA
5
Journal of the Academy of Marketing Science
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of event and festival management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of marketing for higher education
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Marketing intelligence & planning
4
The IUP journal of brand management : IJBRM
4
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ECONIS (ZBW)
7
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1
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7
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7
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date (newest first)
date (oldest first)
1
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
2
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
3
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
4
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
5
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
6
The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
Saved in:
7
A branding model for web search engines
Zhang, Lu
;
Jansen, Bernard J.
;
Mattila, Anna S.
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
Saved in:
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