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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Markenartikel"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Markenartikel
Virales Marketing
Social Web
145
Social web
145
Internet marketing
111
Online-Marketing
111
Consumer behaviour
94
Konsumentenverhalten
94
social media
53
Brand management
49
Markenführung
49
Viral marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Brand image
29
Markenimage
29
Advertising effects
26
Werbewirkung
26
Advertising
21
Werbung
21
Online retailing
17
Online-Handel
17
Facebook
16
Marketing management
16
Marketingmanagement
16
Social network
14
Soziales Netzwerk
14
electronic word-of-mouth
12
social media marketing
11
Brand
10
E-commerce
10
Electronic Commerce
10
Media usage
10
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10
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10
consumer behaviour
10
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9
advertising
9
Internet
8
Twitter
8
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48
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Article in journal
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48
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English
48
Author
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Bao, Tong
2
Ha, Louisa
2
Abuljadail, Mohammad
1
Ahn, Joong-Ho
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Alan, Alev Kocak
1
Alboqami, Hassan
1
Ansari, Azarnoush
1
Armelini, Guillermo
1
Babakus, Emin
1
Baek, Hyunmi
1
Baeshen, Yasser
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Boistel, Philippe
1
Bélanger, Charles H.
1
Chan, Terri H.
1
Chang, Tung-Lung Steven
1
Chay Yau Choon
1
Dagistanli, Hayri Sinan
1
Dahka, Zohreh Yousefi
1
Dangi, Hamendra Kumar
1
De Cicco, Roberta
1
Decker, Reinhold
1
Deshwal, Pankaj
1
Djafarova, Elmira
1
Duh, Helen Inseng
1
Ellonen, Hanna-Kaisa
1
Erkan, Ismail
1
Evans, Chris
1
Evans, Geraint
1
Fernandes, Semila Fenelly
1
Flaswinkel, Anne Mareike
1
Foreman, Jeffrey
1
Georgi, Dominik
1
Ghoneim, Ahmad
1
González, Jorge
1
Guerreiro, João Pedro Silva Martins
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
120
Journal of retailing and consumer services
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
The journal of product & brand management
40
Journal of marketing communications
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
Information systems research : ISR
35
Tourism management : research, policies, practice
34
International journal of hospitality management
31
The journal of brand management : an international journal
29
International journal of advertising : the review of marketing communications
28
Journal of management information systems : JMIS
27
Journal of marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Psychology & marketing
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the quarterly review of marketing communications
22
International journal of electronic marketing and retailing : IJEMR
21
Electronic commerce research
20
Technological forecasting & social change : an international journal
20
Journal of electronic commerce research : JECR
19
Journal of promotion management : innovations in planning and applied research
19
Business horizons
18
International journal of contemporary hospitality management
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of advertising research
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
Journal of internet commerce
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of consumer studies
15
Journal of travel and tourism marketing
15
Journal of marketing research : JMR
14
Journal of fashion marketing and management
13
Journal of global marketing
13
European journal of marketing : EJM
12
International journal of business information systems : IJBIS
12
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ECONIS (ZBW)
48
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48
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1
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
2
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
3
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
4
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
5
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
6
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
7
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
8
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
9
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
10
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
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