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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Personalisierung
7
Personalization
7
Consumer behaviour
5
Konsumentenverhalten
5
Viral marketing
5
Virales Marketing
5
Data Mining
4
Data mining
4
Online retailing
4
Online-Handel
4
E-commerce
3
Electronic Commerce
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
Innovation adoption
2
Innovationsakzeptanz
2
OCRs
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eWOM
2
electronic word of mouth
2
electronic word-of-mouth
2
online customer reviews
2
recommender systems
2
social media
2
text mining
2
Beziehungsmarketing
1
Data protection
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Datenschutz
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ELM model
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Internet
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OCRs adoption model
1
Relationship marketing
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Text
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Twitter
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Website
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adaptive systems
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behavioural targeting
1
consumer independent judgement making
1
content influence
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Aakash
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Aggarwal, Anu Gupta
1
Binns, Reuben
1
Dahka, Zohreh Yousefi
1
Duplinsky, Steven
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Georgi, Dominik
1
Hajiheydari, Nastaran
1
Kaptein, Maurits
1
Manoraj, N.
1
Rouhani, Saeed
1
Sridevi, P.
1
Tuzovic, Sven
1
Vedanthachari, Lakshmi Narasimhan
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
40
Electronic commerce research
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Information systems research : ISR
30
Journal of retailing and consumer services
27
International journal of hospitality management
26
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Tourism management : research, policies, practice
23
Journal of management information systems : JMIS
21
International journal of business information systems : IJBIS
19
Electronic commerce research and applications
17
Journal of retailing
17
International journal of electronic commerce : IJEC
14
Technological forecasting & social change : an international journal
14
Journal of revenue and pricing management
13
Management information systems : mis quarterly
13
Psychology & marketing
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of electronic commerce research : JECR
11
Journal of information & knowledge management : JIKM
11
The power of one : gaining business value from personalization technologies
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Decision support systems : DSS ; the international journal
9
Electronic markets : the international journal on networked business
9
Information systems and e-business management : ISeB
9
International journal of advertising : the review of marketing communications
9
Journal of organizational computing and electronic commerce
9
Journal of hospitality marketing & management
8
Journal of internet commerce
8
Journal of marketing communications
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
SpringerLink / Bücher
8
Tourism management perspectives : TMP
8
Discussion papers / CEPR
7
INFORMS journal on computing : JOC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Marketing science
7
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ECONIS (ZBW)
7
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1
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
2
User response to e-WOM in social networks : how to predict a content influence in Twitter
Dahka, Zohreh Yousefi
;
Hajiheydari, Nastaran
;
Rouhani, Saeed
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10012200014
Saved in:
3
Analysing the interrelationship between online reviews and sales : the role of review length and sentiment index in electronic markets
Aggarwal, Anu Gupta
;
Aakash
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10012512662
Saved in:
4
Your comments are important to me! : the impacts of online customer reviews in shopping websites
Erkan, Ismail
;
Elwalda, Abdulaziz
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011859029
Saved in:
5
Investigating antecedents and moderating factors of consumer's acceptance and adoption of online-received recommendations on social media : an empirical analysis
Georgi, Dominik
;
Tuzovic, Sven
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 90-112
Persistent link: https://www.econbiz.de/10011581532
Saved in:
6
Self-authored interest profiles for personalised recommendations
Binns, Reuben
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10011665140
Saved in:
7
Combining multiple influence strategies to increase consumer compliance
Kaptein, Maurits
;
Duplinsky, Steven
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 32-53
Persistent link: https://www.econbiz.de/10010242185
Saved in:
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