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~isPartOf:"International journal of logistics systems and management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
SME
Werbung
Supply chain
487
Konsumentenverhalten
298
Theory
209
Theorie
208
Logistics provider
139
Logistikdienstleister
139
Logistics
126
Logistik
126
Inventory model
114
Lagerhaltungsmodell
114
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99
United States
99
Brand management
97
Markenführung
97
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84
Relationship marketing
84
Mathematical programming
80
Mathematische Optimierung
80
Lieferantenmanagement
79
Supplier relationship management
79
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72
Warehouse management
72
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Marketingmanagement
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supply chain management
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Vehicle routing problem
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Fuzzy sets
59
Fuzzy-Set-Theorie
59
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57
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56
AHP-Verfahren
56
India
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Min, Ho-key
13
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10
Gijsbrechts, Els
9
Warlop, Luk
9
Shankar, Ravi
8
Dekimpe, Marnik G.
7
Pauwels, Koen
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Clement, Michel
6
Hong, Paul
5
Kant, Ravi
5
Narayanan, S.
5
Neslin, Scott A.
5
Perotti, Sara
5
Skiera, Bernd
5
Chiadamrong, Navee
4
Haleem, Abid
4
Helo, Petri
4
Kamakura, Wagner A.
4
Kumar, Dinesh
4
Kumar, Pradeep
4
Lilien, Gary L.
4
Natter, Martin
4
Rajendran, Chandrasekharan
4
Srinivasan, Shuba
4
Tan, Albert Wee Kwan
4
Awasthi, Anjali
3
Babu, A. Subash
3
Chan, Eugene Y.
3
Dullaert, Wout
3
Ebrahimnejad, Sadoullah
3
Garg, Dixit
3
Gedenk, Karen
3
Geuens, Maggie
3
Gijsenberg, Maarten J.
3
Grinstein, Amir
3
Göpfert, Ingrid
3
Haan, Evert de
3
Helo, Petri T.
3
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International journal of logistics systems and management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,624
Journal of retailing and consumer services
2,196
International journal of production economics
2,074
International journal of production research
1,708
European journal of operational research : EJOR
1,299
International journal of hospitality management
820
International journal of consumer studies
776
Transportation research / E : an international journal
732
Psychology & marketing
709
Management science : journal of the Institute for Operations Research and the Management Sciences
679
Small business economics : an entrepreneurship journal
597
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
Technological forecasting & social change : an international journal
532
Cogent business & management
513
Industrial marketing management : the international journal for industrial and high-tech firms
481
Asia Pacific journal of marketing and logistics
459
Journal of retailing
447
European journal of marketing : EJM
441
Omega : the international journal of management science
440
International journal of retail & distribution management
427
The international review of retail, distribution and consumer research
418
The journal of product & brand management
414
Journal of business ethics : JOBE
410
International journal of logistics : research and applications
398
Journal of marketing research : JMR
397
Tourism management : research, policies, practice
387
Journal of advertising research
384
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
384
The journal of brand management : an international journal
384
Journal of marketing communications
377
Journal of marketing management : MM
365
Journal of travel and tourism marketing
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Supply chain management : an international journal
347
Journal of marketing
346
Journal of fashion marketing and management
336
International journal of entrepreneurship and small business
335
Journal of international consumer marketing
333
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Source
All
ECONIS (ZBW)
853
Showing
1
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10
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853
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1
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
4
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
5
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
6
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
7
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
8
Designing Distributed Ledger technologies, like Blockchain, for advertising markets
Joo, Mingyu
;
Kim, Seung Hyun
;
Ghose, Anindya
;
Wilbur, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 12-21
Persistent link: https://www.econbiz.de/10014281889
Saved in:
9
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
10
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
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