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~isPartOf:"International journal of management & enterprise development : IJMED"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Competitive strategy"
~subject:"Consumer behaviour"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Competitive strategy
Consumer behaviour
Marketing management
115
Marketingmanagement
115
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
38
Supplier relationship management
38
Beziehungsmarketing
30
Relationship marketing
30
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21
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21
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19
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16
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Lindgreen, Adam
2
Alet Vilaginés, Josep
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Keränen, Joona
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International journal of management & enterprise development : IJMED
The journal of business & industrial marketing
Journal of business research : JBR
76
Journal of retailing and consumer services
46
Journal of marketing communications
34
European journal of marketing : EJM
27
Journal of marketing
25
The journal of product & brand management
25
Journal of the Academy of Marketing Science
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
Asia Pacific journal of marketing and logistics
22
Journal of marketing management : MM
22
Journal of strategic marketing
22
SpringerLink / Bücher
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The journal of brand management : an international journal
22
Journal of retailing
20
Journal of Islamic marketing : JIMA
19
Psychology & marketing
19
Business horizons
18
The journal of consumer marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Faculty & research / Insead : working paper series
15
International journal of advertising : the review of marketing communications
14
Marketing intelligence & planning
14
Europäische Hochschulschriften / 5
13
International journal of internet marketing and advertising : IJIMA
13
International journal of retail & distribution management
13
International journal of wine business research : IJWBR
13
International review on public and non-profit marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Springer eBook Collection
13
Cogent business & management
12
Journal of marketing theory and practice
12
Gabler Edition Wissenschaft
11
Harvard-Business-Manager : das Wissen der Besten
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing letters : a journal of research in marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
The marketing review
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ECONIS (ZBW)
18
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1
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
3
Patterns of international marketing strategy
Solberg, Carl Arthur
;
Durrieu, François
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1532-1544
Persistent link: https://www.econbiz.de/10014314140
Saved in:
4
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
5
Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725
Saved in:
6
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
7
Private label brands : a relationship perspective
Sutton-Brady, Catherine
;
Taylor, Tom
;
Kamvounias, Patty
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1051-1061
Persistent link: https://www.econbiz.de/10011802579
Saved in:
8
Suppliers' power relationships with industrial key customers
Lacoste, Sylvie
;
Blois, Keith J.
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 562-571
Persistent link: https://www.econbiz.de/10011339880
Saved in:
9
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
10
Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit
;
Keränen, Joona
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
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