//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of management practice : IJMP"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
12
Online-Marketing
12
Consumer behaviour
7
Konsumentenverhalten
7
Social Web
7
Social web
7
Beziehungsmarketing
4
Relationship marketing
4
social media marketing
4
Brand management
3
Markenführung
3
Bekleidung
2
Bekleidungsindustrie
2
Brand image
2
Clothing
2
Clothing industry
2
Confidence
2
Facebook
2
Fashion
2
India
2
Indien
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet
2
Markenimage
2
Mode
2
Social relations
2
Soziale Beziehungen
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
purchase intention
2
social media
2
Advertising
1
Advertising effects
1
Advertising media
1
Age group
1
Altersgruppe
1
B-to-B-Marketing
1
B2B
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Language
All
English
12
Author
All
Ahuja, Vandana
2
Alavi, Shirin
2
Bansal, Sanjeev
1
Bhutta, Mohammed Khurrum
1
Billore, Soniya
1
Gaganpreet Singh
1
Gupta, Ashish
1
Jha, Sumi
1
Kishor, Nawal
1
Kushwaha, Bijay Prasad
1
Lepeu, Gwénola
1
Maheshwari, Prateek
1
Munjal, Priyanka
1
Negi, Antriksha
1
Omar, Adnan
1
Pandey, Neeraj
1
Pant, Ravinder
1
Praveena, K.
1
Rehman, Varisha
1
Shanker, Ravi
1
Sharma, Radhika
1
Singh, Raj Kumar
1
Singhal, Virtika
1
Thomas, Sam
1
Tyagi, Vikas
1
Vaish, Anurika
1
Yadav, Shiv Shankar Kumar
1
more ...
less ...
Published in...
All
International journal of management practice : IJMP
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Marketing intelligence & planning
47
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital museums anyone? : consumer perceptions for digital cultural consumption in a developing country
Billore, Soniya
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014315700
Saved in:
2
Modelling drivers and outcomes of fashion and apparel social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
3
Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
4
Brand engagement and purchase intention towards apparel goods : a study of Generation Z in social media scenario
Pant, Ravinder
;
Negi, Antriksha
;
Kishor, Nawal
- In:
International journal of management practice : IJMP
16
(
2023
)
3
,
pp. 319-342
Persistent link: https://www.econbiz.de/10014315874
Saved in:
5
The effect of message design on banner ads involvement and effectiveness : a study on the Indian tourism industry
Kushwaha, Bijay Prasad
;
Tyagi, Vikas
;
Singh, Raj Kumar
- In:
International journal of management practice : IJMP
15
(
2022
)
4
,
pp. 532-547
Persistent link: https://www.econbiz.de/10013415129
Saved in:
6
The B2B digital marketing practice : towards an exploration of the "hidden"
Yadav, Shiv Shankar Kumar
;
Bansal, Sanjeev
- In:
International journal of management practice : IJMP
14
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012599630
Saved in:
7
Promotion of green products on Facebook : insights from millennials
Pandey, Neeraj
;
Jha, Sumi
;
Gaganpreet Singh
- In:
International journal of management practice : IJMP
13
(
2020
)
3
,
pp. 275-294
Persistent link: https://www.econbiz.de/10012253717
Saved in:
8
Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
Saved in:
9
Explaining user acceptance and usage of social networking sites : the role of trust, social connectedness and visibility in extending UTAUT2
Praveena, K.
;
Thomas, Sam
- In:
International journal of management practice : IJMP
11
(
2018
)
3
,
pp. 318-334
Persistent link: https://www.econbiz.de/10011901509
Saved in:
10
New paradigm of digital marketing in emerging markets : from social media to social customer relationship management
Alavi, Shirin
- In:
International journal of management practice : IJMP
9
(
2016
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10011591714
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->