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~isPartOf:"International journal of market research"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of international trade & commerce"
~subject:"China"
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Search: subject_exact:"Markenidentität"
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China
Brand image
96
Markenimage
96
Consumer behaviour
78
Konsumentenverhalten
78
Brand management
62
Markenführung
62
Brand
38
Markenartikel
38
Luxury goods
22
Luxusgüter
22
Fashion
21
Mode
21
Bekleidung
16
Clothing
16
Beziehungsmarketing
14
Relationship marketing
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Social Web
11
Social web
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Designation of origin
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Herkunftsbezeichnung
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Internet marketing
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Online-Marketing
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South Korea
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Südkorea
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USA
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Advertising effects
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Confidence
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Customer satisfaction
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Kundenzufriedenheit
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United States
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Vertrauen
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Werbewirkung
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Bekleidungsindustrie
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Clothing industry
5
Emotion
5
Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Chang, Chen
1
Choi, Nak Hwan
1
Coates, Nigel
1
Cude, Brenda J.
1
Hawley, Jana M.
1
Huang, Ava
1
Kim, Hyung-Jun
1
Kim, Min-Ji
1
Li, Ning
1
Robson, Andrew
1
Romaniuk, Jenni
1
Shen, Dong
1
Tong, Xiao
1
Wang, Qiuyue
1
Yang, Yan-Li
1
Yin, Xiao-Long
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Zhang, Lini
1
Zhao, Haidong
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International journal of market research
Journal of fashion marketing and management
Journal of international trade & commerce
Journal of business research : JBR
18
Asia Pacific journal of marketing and logistics
12
The journal of brand management : an international journal
12
Journal of global marketing
11
Journal of travel and tourism marketing
10
Journal of international consumer marketing
9
Journal of retailing and consumer services
7
Tourism management : research, policies, practice
7
The journal of consumer marketing
6
International marketing review
5
Marketing intelligence & planning
5
The journal of product & brand management
5
Australasian marketing journal
4
Journal of business ethics : JOBE
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Brand management in emerging markets : theories and practice
2
Cross cultural management : an international journal
2
Entrepreneurship in international marketing
2
Innovatives Markenmanagement
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International marketing and the country of origin effect : the global impact of 'Made in Italy'
2
Journal of Asia Pacific business
2
Journal of China marketing
2
Journal of consumer behaviour : an international research review
2
Journal of destination marketing & management
2
Journal of euromarketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international business and economics : JIBE
2
Journal of marketing management : MM
2
Journal of vacation marketing
2
Journal of vacation marketing : an international journal
2
Multinational business review
2
Qualitative market research : an international journal
2
Tourism management perspectives : TMP
2
Tourism review
2
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
7
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1
Determinants of Chinese consumers' purchase intentions for luxury goods
Zhang, Lini
;
Cude, Brenda J.
;
Zhao, Haidong
- In:
International journal of market research
62
(
2020
)
3
,
pp. 369-385
Persistent link: https://www.econbiz.de/10012231216
Saved in:
2
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
3
A motives' conceptual framework of luxury brands in China : focus on generational difference
Yin, Xiao-Long
;
Yang, Yan-Li
;
Kim, Hyung-Jun
- In:
Journal of international trade & commerce
16
(
2020
)
5
,
pp. 75-92
Persistent link: https://www.econbiz.de/10012592622
Saved in:
4
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
5
The moderating roles of Chinese consumers' social system confidence on the effects of achievement values reflected in a brand and its advertising on brand attitudes
Choi, Nak Hwan
;
Chang, Chen
;
Kim, Min-Ji
- In:
Journal of international trade & commerce
13
(
2017
)
3
,
pp. 65-86
Persistent link: https://www.econbiz.de/10011798787
Saved in:
6
Chinese consumers' purchasing : impact of value and affect
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10010197988
Saved in:
7
Creating brand equity in the Chinese clothing market : the effect of selected marketing activities on brand equity dimensions
Tong, Xiao
;
Hawley, Jana M.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10003904789
Saved in:
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