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~isPartOf:"International journal of market research"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"China"
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Search: subject_exact:"Markenidentität"
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China
Brand image
423
Markenimage
423
Brand management
325
Markenführung
325
Consumer behaviour
282
Konsumentenverhalten
282
Brand
198
Markenartikel
197
Beziehungsmarketing
82
Relationship marketing
82
Luxury goods
55
Luxusgüter
55
Social Web
48
Social web
48
Emotion
32
Internet marketing
31
Online-Marketing
31
Brand loyalty
29
Fashion
26
Mode
26
Customer satisfaction
25
Kundenzufriedenheit
25
Personality psychology
24
Persönlichkeitspsychologie
24
Advertising effects
21
Corporate Social Responsibility
21
Corporate social responsibility
21
Markentreue
21
Marketing management
21
Marketingmanagement
21
Werbewirkung
21
Measurement
20
Messung
20
Brand equity
18
Bekleidung
17
Clothing
17
Designation of origin
16
Herkunftsbezeichnung
16
USA
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17
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Lin, Zhibin
2
Adegbite, Emmanuel
1
Agnoli, Lara
1
Begalli, Diego
1
Borgerson, Janet
1
Canhua, Kang
1
Capitello, Roberta
1
Chatzopoulou, Elena
1
Chen, Tong
1
Coates, Nigel
1
Cude, Brenda J.
1
D'Antone, Simona
1
Filieri, Raffaele
1
Gadzinski, Gregory
1
Hawley, Jana M.
1
He, Xinming
1
Huang, Ava
1
Kendall, Wesley
1
Kuah, Adrian T.H.
1
Kumara, P. A. P. Samantha
1
Li, Ning
1
Lin, Fenfang
1
Liu, Sindy
1
Liu, Yue
1
Lu, Qinye
1
Ma, Ke
1
Park, Jee-Sun
1
Perry, Patsy
1
Qian, Jiayu
1
Robson, Andrew
1
Romaniuk, Jenni
1
Schroeder, Jonathan E.
1
Shen, Dong
1
Siu, Wai-sum
1
Thirumaran, K.
1
Tong, Xiao
1
Wang, Han
1
Wang, Pengji
1
Wang, Qiuyue
1
Wang, Shuman
1
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International journal of market research
Journal of fashion marketing and management
The journal of brand management : an international journal
Journal of business research : JBR
18
Asia Pacific journal of marketing and logistics
11
Journal of global marketing
11
Journal of travel and tourism marketing
10
Journal of international consumer marketing
9
Journal of retailing and consumer services
7
Tourism management : research, policies, practice
7
The journal of consumer marketing
6
International marketing review
5
Marketing intelligence & planning
5
The journal of product & brand management
5
Australasian marketing journal
4
Journal of business ethics : JOBE
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Brand management in emerging markets : theories and practice
2
Cross cultural management : an international journal
2
Entrepreneurship in international marketing
2
Innovatives Markenmanagement
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International marketing and the country of origin effect : the global impact of 'Made in Italy'
2
Journal of Asia Pacific business
2
Journal of China marketing
2
Journal of consumer behaviour : an international research review
2
Journal of destination marketing & management
2
Journal of euromarketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international business and economics : JIBE
2
Journal of international trade & commerce
2
Journal of marketing for higher education
2
Journal of marketing management : MM
2
Journal of vacation marketing
2
Journal of vacation marketing : an international journal
2
Multinational business review
2
Qualitative market research : an international journal
2
Tourism management perspectives : TMP
2
Tourism review
2
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ECONIS (ZBW)
17
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1
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10
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17
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date (oldest first)
1
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
2
Influencer-brand fit and brand dilution in China’s luxury market : the moderating role of self-concept clarity
Qian, Jiayu
;
Park, Jee-Sun
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 199-220
Persistent link: https://www.econbiz.de/10012487241
Saved in:
3
The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
Wang, Pengji
;
Kuah, Adrian T.H.
;
Lu, Qinye
;
Wong, Caroline
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012550289
Saved in:
4
Determinants of Chinese consumers' purchase intentions for luxury goods
Zhang, Lini
;
Cude, Brenda J.
;
Zhao, Haidong
- In:
International journal of market research
62
(
2020
)
3
,
pp. 369-385
Persistent link: https://www.econbiz.de/10012231216
Saved in:
5
Exploring brand management strategies in Chinese manufacturing industry
Lin, Fenfang
;
Siu, Wai-sum
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 48-76
Persistent link: https://www.econbiz.de/10012297789
Saved in:
6
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
7
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
8
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
9
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
10
Special issue: Development and management of brands in China
2015
Persistent link: https://www.econbiz.de/10011349966
Saved in:
1
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