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Qualitative Methode
7
Qualitative method
7
Market research
5
Marktforschung
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4
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4
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qualitative
2
qualitative methods
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Barnham, Chris
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Khatib, Jamal A. al-
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International journal of market research
Qualitative research in organizations and management : an international journal
58
Organizational research methods : ORM
57
Qualitative market research : an international journal
49
Journal of business research : JBR
48
Journal of management inquiry
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Qualitative Marktforschung : Konzepte - Methoden - Analysen
29
Rethinking the case study in international business and management research
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
The real life guide to accounting research : a behind the scenes view of using qualitative research methods
16
Journal of career development
14
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Strategic Organization
13
Technological forecasting & social change : an international journal
13
Young consumers : insight and ideas for responsible marketers
13
Human resource development review
11
Journal of health organization and management
10
Qualitative research in accounting & management : QRAM
10
SpringerLink / Bücher
10
Strategic organization
10
European journal of operational research : EJOR
9
Health care management review : HCM review
9
International journal of contemporary hospitality management
9
Discussion paper series / IZA
8
Handbook of qualitative research methods on human resource management : innovative techniques
8
Information systems and e-business management : ISeB
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
International marketing review
8
Journal of applied behavioral science
8
Journal of business venturing
8
Journal of management & organization : JMO
8
Journal of management studies : JMS
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Lehrbuch
8
Research
8
Sport management review
8
European management journal
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
7
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1
A template for conducting qualitative sales research in the Middle East
Malshe, Avinash
;
Khatib, Jamal A. al-
- In:
International journal of market research
65
(
2023
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10014233812
Saved in:
2
Amplifying marginalised consumers' voices : a case for trauma-informed qualitative methodologies
Crosby, Elizabeth
;
McKeage, Kim
;
Rittenburg, Terri L.
; …
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 320-339
Persistent link: https://www.econbiz.de/10014246993
Saved in:
3
Methodological challenges in energy poverty research
Dubois, Ute
;
Sinea, Anca
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 340-358
Persistent link: https://www.econbiz.de/10014246994
Saved in:
4
Market shaping through controversial innovation
Ben Slimane, Karim
;
Fessi, Lilia
- In:
International journal of market research
65
(
2023
)
5
,
pp. 524-531
Persistent link: https://www.econbiz.de/10014368511
Saved in:
5
Enhancing data collection methods with qualitative projective techniques in the exploration of a university's brand identity and brand image
Spry, Louise
;
Pich, Christopher
- In:
International journal of market research
63
(
2021
)
2
,
pp. 177-200
Persistent link: https://www.econbiz.de/10012492750
Saved in:
6
Does the NPS® reflect consumer sentiment? : a qualitative examination of the NPS using a sentiment analysis approach
Lewis, Clifford
;
Mehmet, Michael
- In:
International journal of market research
62
(
2020
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10012173317
Saved in:
7
Qualitative semiotics : can we research consumer meaning-making?
Barnham, Chris
- In:
International journal of market research
61
(
2019
)
5
,
pp. 478-491
Persistent link: https://www.econbiz.de/10012172385
Saved in:
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