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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"Journal of marketing communications"
~person:"Biraghi, Silvia"
~person:"Dolnicar, Sara"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Brand management
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Biraghi, Silvia
Dolnicar, Sara
Romaniuk, Jenni
5
Barnham, Chris
3
Grün, Bettina
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Guja Armannsdottir
3
Muehling, Darrel D.
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Pich, Christopher
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of marketing communications
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International studies of management and organization
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Italian journal of marketing : ITJM
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Journal of strategic marketing
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ECONIS (ZBW)
6
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1
Why the level-free forced-choice binary measure of brand benefit beliefs works so well
Rossiter, John R.
;
Dolnicar, Sara
;
Grün, Bettina
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011300244
Saved in:
2
Internationally mobile students and their brands : insights from diaries
Biraghi, Silvia
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
4
,
pp. 449-469
Persistent link: https://www.econbiz.de/10011796610
Saved in:
3
"Pick aby" measures contaminate brand image studies
Dolnicar, Sara
;
Rossiter, John R.
;
Grün, Bettina
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
6
,
pp. 821-834
Persistent link: https://www.econbiz.de/10009688235
Saved in:
4
An ecological definition of ambient communication : a discursive conceptualization
Biraghi, Silvia
;
Gambetti, Rosella C.
;
Graffigna, Guendalina
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10010514633
Saved in:
5
Corporate branding : where are we? ; a systematic communication-based inquiry
Biraghi, Silvia
;
Gambetti, Rossella Chiara
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 260-283
Persistent link: https://www.econbiz.de/10011405889
Saved in:
6
Including Don't know answer options in brand image surveys imporves data quality
Dolnicar, Sara
;
Grün, Bettina
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10010242934
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