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~isPartOf:"International journal of multinational corporation strategy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
~language:"bul"
~language:"eng"
~language:"ita"
~language:"lit"
~source:"econis"
~subject:"Auslandsinvestition"
~subject:"Brand management"
~subject:"Multinationales Unternehmen"
~subject:"Ownership structure"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Amtliche Publikation"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Statistik"
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Auslandsinvestition
Brand management
Multinationales Unternehmen
Ownership structure
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Wirkungsanalyse
Consumer behaviour
2,280
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2,279
Markenführung
965
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731
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10
Melewar, T. C.
10
Merrilees, Bill
10
Christodoulides, George
9
De Chernatony, Leslie
9
Gupta, Suraksha
9
Oghazi, Pejvak
9
Valette-Florence, Pierre
9
Foroudi, Pantea
8
Ciravegna, Luciano
7
Merchant, Altaf
7
Sharma, Piyush
7
Wallace, Elaine
7
Buil, Isabel
6
Dennis, Charles
6
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Pereira, Vijay
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Roper, Stuart
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Temouri, Yama
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Baumgarth, Carsten
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Brenes, Esteban R.
5
Czinkota, Michael R.
5
Driffield, Nigel L.
5
Filieri, Raffaele
5
Hultman, Magnus
5
Jevons, Colin
5
Khan, Zaheer
5
Kim, Kyung Hoon
5
Larimo, Jorma
5
Malik, Ashish
5
Michel, Géraldine
5
Pantano, Eleonora
5
Phau, Ian
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Tarba, Shlomo Yedidia
5
Wallpach, Sylvia von
5
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International journal of multinational corporation strategy
Journal of business research : JBR
The journal of product & brand management
International journal of production economics
1,934
International journal of production research
1,565
European journal of operational research : EJOR
1,060
International business review : the official journal of the European International Business Academy
746
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
692
Transportation research / E : an international journal
684
Applied economics
602
The journal of brand management : an international journal
553
Journal of world business : JWB
538
International journal of logistics systems and management
491
Economic modelling
490
Management international review : mir ; journal of international business
489
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
485
Applied economics letters
433
Energy economics
418
The world economy : the leading journal on international economic relations
402
Finance research letters
371
Journal of retailing and consumer services
370
Industrial marketing management : the international journal for industrial and high-tech firms
368
Journal of international management
355
International journal of logistics : research and applications
352
Omega : the international journal of management science
348
Supply chain management : an international journal
344
Economics letters
337
The journal of world investment & trade : law, economics, politics
323
The international journal of logistics management
320
International review of economics & finance : IREF
319
Journal of international economics
318
Journal of banking & finance
316
Intereconomics : review of European economic policy
314
Technological forecasting & social change : an international journal
309
Transnational corporations : investment and development
301
Journal of business ethics : JOBE
290
The journal of corporate finance : contracting, governance and organization
288
The international journal of human resource management
283
Management science : journal of the Institute for Operations Research and the Management Sciences
282
The American economic review
256
Production and operations management : an international journal of the Production and Operations Management Society
254
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ECONIS (ZBW)
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
7
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
8
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
9
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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