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~isPartOf:"International journal of multinational corporation strategy"
~isPartOf:"Journal of business research : JBR"
~language:"bul"
~language:"eng"
~language:"ita"
~language:"lit"
~person:"De Chernatony, Leslie"
~source:"econis"
~subject:"Auslandsinvestition"
~subject:"Brand management"
~subject:"Multinationales Unternehmen"
~subject:"Ownership structure"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Amtliche Publikation"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Statistik"
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Auslandsinvestition
Brand management
Multinationales Unternehmen
Ownership structure
Supply chain
Wirkungsanalyse
Markenführung
7
Führungsstil
5
Leadership style
5
Brand
2
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Markenartikel
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1
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De Chernatony, Leslie
Ko, Eunju
11
Melewar, T. C.
10
Diamantopoulos, Adamantios
9
Gupta, Suraksha
9
Oghazi, Pejvak
9
Veloutsou, Cleopatra
9
Foroudi, Pantea
8
Valette-Florence, Pierre
8
Ciravegna, Luciano
7
Merrilees, Bill
7
Dennis, Charles
6
Merchant, Altaf
6
Pereira, Vijay
6
Sharma, Piyush
6
Temouri, Yama
6
Brenes, Esteban R.
5
Buil, Isabel
5
Christodoulides, George
5
Driffield, Nigel L.
5
Filieri, Raffaele
5
Hultman, Magnus
5
Khan, Zaheer
5
Kim, Kyung Hoon
5
Larimo, Jorma
5
Malik, Ashish
5
Michel, Géraldine
5
Pantano, Eleonora
5
Phau, Ian
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Tarba, Shlomo Yedidia
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Bang, Nguyen
4
Bartikowski, Boris
4
Borah, Sourav Bikash
4
Buckley, Peter J.
4
Czinkota, Michael R.
4
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International journal of multinational corporation strategy
Journal of business research : JBR
European journal of marketing : EJM
3
The journal of product & brand management
2
The service industries journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of marketing management : MM
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
The journal of services marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
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1
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
2
Introduction : thought leadership in brand management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
Saved in:
3
Introduction: Thought leadership in brand management
Jevons, Colin
;
Buil, Isabel
;
Merrilees, Bill
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Saved in:
4
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
5
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
6
Introduction: Special issue on advances in brand management
De Chernatony, Leslie
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 289-290
Persistent link: https://www.econbiz.de/10003840308
Saved in:
7
Special issue: Advances in brand management
De Chernatony, Leslie
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003840033
Saved in:
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