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~isPartOf:"International journal of multinational corporation strategy"
~isPartOf:"Journal of business research : JBR"
~language:"bul"
~language:"eng"
~language:"ita"
~language:"lit"
~person:"Gupta, Suraksha"
~source:"econis"
~subject:"Auslandsinvestition"
~subject:"Brand management"
~subject:"Multinationales Unternehmen"
~subject:"Ownership structure"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Amtliche Publikation"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Statistik"
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Auslandsinvestition
Brand management
Multinationales Unternehmen
Ownership structure
Supply chain
Wirkungsanalyse
Markenführung
9
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
5
Innovation
5
Innovation management
5
Innovationsmanagement
5
Markenimage
5
Beziehungsmarketing
4
Brand
4
Markenartikel
4
Relationship marketing
4
Competition
3
Corporate reputation
3
Firmenimage
3
Reputation
3
Wettbewerb
3
Brand architecture
2
Brand competitiveness
2
Branding
2
Complexity theory
2
Confidence
2
Configuration
2
Globalization
2
Inter-firm cooperation
2
Loyalty
2
Markenarchitektur
2
Marketing management
2
Marketingmanagement
2
Place marketing
2
Public relations
2
Stakeholder
2
Standortmarketing
2
Unternehmenskooperation
2
Vertrauen
2
Öffentlichkeitsarbeit
2
Abfallvermeidung
1
Advertising effects
1
Aesthetics of experience
1
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Fallstudie
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Gupta, Suraksha
Ko, Eunju
11
Melewar, T. C.
10
Veloutsou, Cleopatra
10
Diamantopoulos, Adamantios
9
Oghazi, Pejvak
9
Valette-Florence, Pierre
9
Foroudi, Pantea
8
Ciravegna, Luciano
7
De Chernatony, Leslie
7
Merrilees, Bill
7
Dennis, Charles
6
Filieri, Raffaele
6
Merchant, Altaf
6
Pereira, Vijay
6
Sharma, Piyush
6
Temouri, Yama
6
Brenes, Esteban R.
5
Buckley, Peter J.
5
Buil, Isabel
5
Christodoulides, George
5
Driffield, Nigel L.
5
Ghauri, Pervez N.
5
Guzman, Francisco
5
Hultman, Magnus
5
Khan, Zaheer
5
Kim, Kyung Hoon
5
Larimo, Jorma
5
Lee, Jeoung Yul
5
Malik, Ashish
5
Michel, Géraldine
5
Pantano, Eleonora
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Tarba, Shlomo Yedidia
5
Teng, Lefa
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
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International journal of multinational corporation strategy
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of world business : JWB
2
Qualitative market research : an international journal
2
Thunderbird international business review
2
Corporate reputation review : an international journal
1
EuroMed journal of business
1
International business review : the official journal of the European International Business Academy
1
International studies of management and organization
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
Showing
1
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9
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9
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date (oldest first)
1
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
2
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
3
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
4
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
5
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
6
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
7
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
8
The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
9
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
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